Visual Culture
hbyucel@gsu.edu.tr
Content
Objective
The main objective of this course is to examine how images are produced, circulated, and received as well as the theories of semiotics that make the visual world comprehensible.
Course Content
Characteristics of the visual culture
Notion of image
Visual semiotics
Course Learning Outcomes
1. Understanding the image
2. Learning the principals of semiotics
3. Learning analysing an image
4. Understandig the importance of image in our society
Teaching and Learning Methods
presentations
discussions
students presentations
References
Joseph Courtés, Semiotique. Dictionnaire raisonné de la théorie du langage. Hachette. 1994.
Martine Joly, Introduction à l’analyse de l’image. Broché.
Mariette Julien, L’Image Publicitaire des Parfums: Communication Olfactive, Paris, Harmattan, 1997.
Hal Niedzviecki, Dikizleme Günlüğü, Ayrıntı Yayınları.
Diana Crane, Moda ve Gündemleri, Ayrıntı Yayınları.
Jean Baudrillard, Tam Ekran, YKY.
Kevin Robins, İmaj, Ayrıntı Yayınları.
Peter Burke, Tarihin Görgü Tanıkları, Kitap Yayınevi.
Rudolf Arnheim, Görsel Düşünme, Metis.
George Ritzer, Büyüsü Bozulmuş Dünyayı Büyülemek, Ayrıntı Yayınları.
George Ritzer, Toplumun McDonaldlaştırılması, Ayrıntı Yayınları.
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | Characteristics of the visual culture |
| 2 | Evolution of the visual culture |
| 3 | Notion of image |
| 4 | Notion of image |
| 5 | Semiotics |
| 6 | Visual semiotics |
| 7 | Presentations |
| 8 | Presentations |
| 9 | Advertising image analysis |
| 10 | Advertising image analysis |
| 11 | Television image analysis |
| 12 | Movie image analysis |
| 13 | Movie image analysis |
| 14 | Movie image analysis |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Total | 2 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 2 | 100 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Make-up | 0 | 0 |
| Total | 2 | 100 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acknowledge strategic thinking and analytical skills required to solve communication problems. | X | ||||
| 2 | Design, implement and manage specific projects in the field of strategic communication. | X | ||||
| 3 | Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. | X | ||||
| 4 | Implements and promotes the professional code of ethics. | X | ||||
| 5 | Realise the correlations between culture, communication and modifications of the organisations. | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 3 | 42 |
| Assignments | 1 | 15 | 15 |
| Presentation | 1 | 10 | 10 |
| Midterm Examinations (including preparation) | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Make-up | 0 | 0 | 0 |
| Yıl Sonu | 0 | 0 | 0 |
| Hazırlık Yıl Sonu | 0 | 0 | 0 |
| Hazırlık Bütünleme | 0 | 0 | 0 |
| Total Workload | 95 | ||
| Total Workload / 25 | 3.80 | ||
| Credits ECTS | 4 | ||