Leading Digital Transformation and Innovation

Content

Objective

The aim of this course is to teach students how to develop a business idea, how to create a new business model, how to transform existing business models and how to make their presentation.

Course Content

Week 1: Basic Concepts: Digital transformation, innovation. Why digital transformation? What is the role of innovation culture in digital transformation?
Week 2: What is Business Model? What are the key components?
Week 3: How to define “Customer Segment”? How to formulate a “Value Proposition”?
Week 4: What are the channel types? How are channels planned? How to edit Customer Relationships?
Week 5: What are the types of income stream? How to design “Cost Structure”?
Week 6: What are Basic Resources, Basic Activities and Basic Partnerships in an enterprise? How is the relationship between these established?
Week 7: MIDTERM EXAM
Week 8: Four main components of Digital Transformation: Customer, Competition, Data and Value.
Week 9: Developing platform, not product / service.
Week 10: Developing digital competencies: Process, basic tools, application.
Week 11: Developing leadership competencies: Process, basic tools, practice.
Week 12: Transferring / matching the value proposal to digital.
Week 13: Visual Thinking, Story Telling
Week 14: The presentation of Innovation / Digital Transformation idea.

Course Learning Outcomes

Through innovative insights based on different management disciplines, students will get knowledge and skills on Innovative Business Models and Innovation and they will understand the digital transformation process in terms of technical and behavioral aspects.
As a result;
1. Their decision-making skills will improve,
2. They will be able to better analyze market opportunities,
3. They will be able to do effective team work,
4. They will put critical leadership behaviors into practice,
5. They will think creatively, and they will gain the characteristics of a transformational leader.

Teaching and Learning Methods

Lecturing, presentations and projects

References

· New Venture Creation, Stephen Spinelli, Jr. & Robert Adams, 9th Edition, 2012, McGraw-Hill Education, New York.
· Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur, Wiley Sons Ltd. 2010.
· Value Proposition Design: How to Create Products and Services Customers Want, Alexander Osterwalder, Wiley Sons Ltd. 2016.
· Business Model You: A One-Page Method For Reinventing Your Career by Tim Clark, Wiley Sons Ltd. 2014.
· The Digital Transformation Playbook, David L. Rogers, Columbia Business School Publishing, 2017.
· Leading Digital, Turning Technology into Digital Transformation, Geroge Westerman, Harvard Business Review Press, 2016.

Weekly Contents

Assessment System

ECTS