Business English III (G492) | GSÜ - ECTS Information Guide

Content

Objective

This course is designed to teach students Business Vocabulary

Course Content

Terminology on the following
Week 1.Introduction

Week 2.Currency Markets, International banking

Week 3.International Trade

Week 4.Accounting vocabulary

Week 5.Accounting Vocabulary continued

Week 6.Auditing

Week 7.Cost accounting

Week 8.Midterm Exam

Week 9.Advertising, sales, promotions

Week 10.Online marketing

Week 11. Product development

Week 12.Consumer behavior

Week 13.Money markets

Week 14.Course revision

Course Learning Outcomes

1.Business Vocabulary of Marketing, Finance( basic), Accounting (basic), Management

2.Usage and application of the vocabulary learned

References

Rogers, Market Leader, Advanced,
Rogers, MArket Leader Advanced Workbook
Business Vocabulary in Practice
MacKenzie Ian , Professional English in Use, Finance
Kotler& Armstrong, Principles of Marketing
Marks, Vocabulary for Banking and Finance, Worbook

Weekly Contents

Theory Topics
Week	Weekly Contents
1	Introduction
2	Currency Markets, International banking
3	International Trade
4	Accounting vocabulary
5	Accounting Vocabulary continued
6	Auditing
7	Cost accounting
8	Midterm Exam
9	Advertising, sales, promotions
10	Online marketing
11	Product development
12	Consumer behavior
13	Money markets
14	Course revision

Practice Topics
Week	Weekly Contents
1	Introduction
2	Currency Markets, International banking
3	International Trade
4	Accounting vocabulary
5	Accounting Vocabulary continued
6	Auditing
7	Cost accounting
8	Midterm Exam
9	Advertising, sales, promotions
10	Online marketing
11	Product development
12	Consumer behavior
13	Money markets
14	Course revision

Assessment System

Contribution to Overall Grade
Activities	Number	Contribution
Contribution of in-term studies to overall grade	4	50
Contribution of final exam to overall grade	1	50
Total	5	100

In-Term Studies
Activities	Number	Contribution
Assignments	2	10
Presentation	1	10
Midterm Examinations (including preparation)	1	20
Project	0	0
Laboratory	0	0
Other Applications	0	0
Quiz	2	10
Term Paper/ Project	0	0
Portfolio Study	0	0
Reports	0	0
Learning Diary	0	0
Thesis/ Project	0	0
Seminar	0	0
Other	0	0
Total	6	50

Relation of Proficiency

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge.			X
2	The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods.
3	The ability to work effectively in a team; the ability to pass on knowledge to other members of the team.
4	The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary.
5	The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business.
6	Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired.
7	Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment.
8	Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages.					X
9	The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions.			X
10	Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions.			X
11	Consciousness of taking into account ethical values, when making decisions and being involved in business life.		X
12	Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences.					X

ECTS

Activities	Number	Period	Total Workload
Class Hours	14	3	42
Working Hours out of Class	5	3	15
Assignments	2	15	30
Presentation	1	10	10
Midterm Examinations (including preparation)	1	10	10
Quiz	2	10	20
Total Workload			127
Total Workload / 25			5.08
Credits ECTS			5