Corporate Communication

Content

Objective

Corporate communication is any form of communication used by the
organization. The objective of this course is to clarify the objectives of
organizational communication, to learn the methods and the use of instruments of
communication in organizations

Course Content

First Week: Introduction, definitions.
Week 2:Management theories
Week 3 : Organizational communication tools
Week 4 : Functions of organizational communication
Week 5 :Corporate Identity and corporate ımage.
Week 6: Corporate culture
Week 7 Midterm exam
Week 8: Corporate reputation
Week 9: Leadership and communication
Week 10 : Obstacles ın organizational communication
Week 11: Presentations and case study
Week 12: Presentations and case study
Week 13: : Presentations and case study
Week 14. : Presentations and case study

Course Learning Outcomes

At the end of this cours the student will:
- Analyse theoritical framework of corporate communication
- Use corporate communication tools
- Analyse corporate communication with case studies.

References

GÜRGEN Haluk, Örgütlerde İletişim Kalitesi, Der Yayınları, 1997.
SABUNCUOĞLU Zeyyad, Örgütlerde İletişim, Arıkan Yayınları,
2009.
OKAY Ayla, Kurum Kimliği, Media Cat Yayınları, 1999.
VURAL Beril Akıncı, Kurum Kültürü, İletişim Yayınları, 2003.
Van RIEL Cees B.M., Principles of Corporate Communication,
Prentice Hall, 1995.
STEIDL Peter - EMERY Garry, CorporateImage and Identitiy
Strategies Designing the corporate Future, Business & Professional
Publishing, 1999.
BALMER John M.T. and GREYSER Stephan A., Revealing the
Corporation, perspectives on identity, image, reputation, corporate
branding, Routledge.

Weekly Contents

Assessment System

Relation of Proficiency

ECTS