Content and Resource Management in Digital Media (jou404)

Content

Objective

This course aims to discuss the change taking place in the profession and industry of journalism resulting from the development of internet, by analyzing the current situation of online newspapers (organization, functioning, revenue models, content and resource management, etc.) in Turkey and the world.

Course Content

See. Subject Headings (Topics)

Course Learning Outcomes

At the end of this course, students are expected to
- have information about the social and economic context of online journalism and current situation of online newspapers,
- develop a critical understanding of current trends and future scenarios for the profession and industry of journalism.

References

- Julia Cage (2016). Medyayı Kurtarmak: Kapitalizm, Katılımcı Finans ve Demokrasi. İş Bankası Kültür Yayınları: İstanbul
- Himmet Hülür, Cem Yaşın (2017). Yeni Medya: Geleceğin Gazeteciliği. Ütopya Yayınevi: İstanbul

Weekly Contents

Theory Topics
Week	Weekly Contents
1	Introduction to the course
2	Some basic concepts: Digitalization, convergence, interaction, hypertext, multimedia
3	Comparison of traditional - online journalism
4	Current crisis of the media sector; loss of income of newspapers and related problems
5	Changing news consumption habits
6	History of online journalism in Turkey and the world
7	Discussion with the guest online journalist
8	Midterm exam
9	Revenue models for online newspapers (advertising, paywall, crowdfunding, etc.)
10	News sources, content production processes of online newspapers
11	Newsroom organizations of online newspapers
12	New job descriptions, new skills for journalists
13	User participation in online newspapers
14	Discussion with the guest online journalist

Assessment System

In-Term Studies
Activities	Number	Contribution
Assignments	0	0
Presentation	0	0
Midterm Examinations (including preparation)	1	40
Project	0	0
Laboratory	0	0
Other Applications	0	0
Quiz	0	0
Term Paper/ Project	0	0
Portfolio Study	0	0
Reports	0	0
Learning Diary	0	0
Thesis/ Project	0	0
Seminar	0	0
Other	1	60
Total	2	100

Relation of Proficiency

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Will have effective written and oral communication skills in Turkish		X
2	Will have a thorough knowledge of at least two foreign languages		X
3	Will be informed about art and culture, human rights, social, professional and ethical values, law and legislation, quality standards, and will be aware of their responsibility on these subjects			X
4	Will have sufficient knowledge about social sciences, professions and sectors in communication and media, innovative and entrepreneurial practices			X
5	Will have the ability to use, in an effective and creative way, the techniques and tools and information technologies necessary for interactive and conventional media, in the context of health and safety in the workplace					X
6	Will have the ability to develop documentary and fictional content related to their field for interactive and conventional media; also the ability to produce and manage this content in group		X
7	Will have the theoretical knowledge and ability to carry out and share scientific work on communication environments and processes of interactive and conventional media and on the individual and social outcomes of the latter				X
8	Will have the knowledge of analysis and modelling techniques to analyse interactive and conventional media and the communication environments and processes				X
9	Will have the ability to question and critically analyse developments and problems concerning interactive and conventional media and the communication environments and processes, will be aware of the public interest, social responsibility and the environment, will be sensitive to contemporary world’s and Turkey's current problems; will develop a libertarian, democratic, constructive and problem-solving approach			X
10	They are familiar with the historical development processes of electronic, digital media and film; and the current developments in these fields				X
11	They learn sociological, cultural and aesthetic approaches in electronic, digital media and film			X
12	They learn the political economy of cultural industries, labour and production relations, analysis of marketing and consumption patterns.
13	They learn at a first level how to use the equipment necessary for the production of audio-visual content for TV, radio and digital media and of films in different genres
14	They gain experience in conducting creative activities in electronic, digital media and film; in producing and working in groups
15	They acquire theoretical information in the fields of public relations, advertising, integrated marketing communication and organizational communication
16	They are familiar with the research, planning, implementation and evaluation processes in public relations and advertising; they can create campaigns, present them effectively and write reports
17	They have knowledge of organisational communication, crisis and risk communication, reputation management, media relations, media planning, digital media management, brand management and interpersonal communication. They are able to carry out activities in these areas
18	They use public relations and advertising strategies and tactics appropriate to the specificities of conventional and new media
19	They are aware of legal regulations, ethical codes in public relations and advertising, and they remain faithful to them
20	They are familiar with the different theoretical approaches regarding the social place, role and functions of journalism as a social institution and phenomenon; they are familiar with the process of producing information for conventional and digital media					X
21	They are familiar with the structural and technical specificities, management characteristics of conventional/mainstream media, as well as alternative media structures
22	They are familiar with the new conceptual and theoretical discussions emerging from interactive/digital media in terms of social sciences and humanities	X
23	They are familiar with the historical development of journalism in Turkey and in the world; they can analyse it in the context of social and political history		X
24	They have the ability to effectively use information technology, printing and publishing techniques; to write a press article using data collected on the web and on social media, to visualize this data and to publish it					X

ECTS

Activities	Number	Period	Total Workload
Class Hours	14	2	28
Working Hours out of Class	14	5	70
Midterm Examinations (including preparation)	1	10	10
Final Examinations (including preparation)	1	10	10
Total Workload			118
Total Workload / 25			4.72
Credits ECTS			5