Non Thesis Master Program in Marketing Communication Managament

Communication and Globalization(CO-E 591)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 591 Communication and Globalization 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction
Course Type
Course Level Masters Degree
Course Instructor(s) Nilgün Tutal Cheviron ntutal@gsu.edu.tr (Email)
Assistant
Objective
Content
Course Learning Outcomes
Teaching and Learning Methods
References
Print the course contents
Theory Topics
Week Weekly Contents
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 2 100
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student can ımprove corporate marketing strategies.
2 Student can produce brand management strategies.
3 The student can analyse advertising campaigns.
4 The student have knowledge about research methodes.
5 The student have knowledge about corporate identity and corporate image.
6 The student can follow trends and innovative developpements on communication.
Activities Number Period Total Workload
Class Hours 3 14 42
Working Hours out of Class 3 14 42
Assignments 1 10 10
Presentation 1 15 15
Midterm Examinations (including preparation) 1 15 15
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 20 20
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 144
Total Workload / 25 5,76
Credits ECTS 6
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