Non Thesis Master Program in Marketing Communication Managament

Digital media management(CO-E 682)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 682 Digital media management 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) Kerem RIZVANOĞLU krizvanoglu@gsu.edu.tr (Email)
Assistant
Objective As being a popular topic in integrated marketing communications management in recent years, usability can be defined as “the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use”.
Recent studies show that the average business metrics improvement – ROI- after a usability redesign is 83%. In this context, it is crucial for the digital media professionals to acquire an extensive knowledge /skill set in order to manage user-research integrated design and development processes.
This course aims to provoke the awareness on relevant themes and to provide knowledge and skills to analyze a user interface with solid guidelines.
Content 1. Week: Introduction

2. Week:
Key Concepts
¦ A Historical Overview:
o Human-Computer Interaction (HCI)
o Graphical User Interface (GUI)
o Natural User Interface (NUI)
¦ Usability
o Why does usability matter?
o An overview on e-commerce ecosystem through the usability perspective
o How do we measure usability?
¦ User Experience (UX)
o UX as a phenomenon
? User Diversity vs. Technological Diversity
? UX in the New Cross-Channel World
? UX in the New Multi-Screen world
? Good UX: Context/Convenience vs. Taste/Appeal
o Ux as part of organizations
? Organizational challenges
? Organizational goals
o UX as a profession
? New Roles and Responsibilities
¦ UX as a process
o Evolution of Design Processes: Waterfall vs. Agile vs. Lean UX
o A New UX Centered Design and Development Process based on Iterative Workflow

3. Week:
Universal Usability: Key Concepts, Guidelines, Standarts

¦ Web for All?
o User Diversity
o Technological Diversity

¦ Strategies for Universal Usability
o Web Accessibility and Assistive Technologies
o Universal Design

4. Week:
Culturalization and “Global Digital Media”
¦ Internationalization
¦ Localization
¦ Parameters to design “Global Digital Media”
¦ Case Studies


5. Week:
Investigating User Interface Design through Usability: Patterns and Guidelines
¦ Information Architecture
o Organizing Information
o Presenting the Information Architecture
o Search Engine Optimization (SEO)

Studio Session: UI Analysis

6. Week:
Investigating User Interface Design through Usability: Patterns and Guidelines
¦ Page Structure and Design for Desktop Environments

Studio Session: UI Analysis

7. Week:
Investigating User Interface Design through Usability: Patterns and Guidelines
¦ Page Structure and Design for Mobile Environments

Studio Session: UI Analysis

8. Week:
Investigating User Interface Design through Usability: Patterns and Guidelines
¦ Use of Typography, Graphics and Multimedia in UI Design

Studio Session: UI Analysis

9. Week:
Investigating User Interface Design through Usability: Patterns and Guidelines
¦ Form Design

Studio Session: UI Analysis

10. – 14. Week: Presentation of the Case Analysis
Course Learning Outcomes Students successfully completing this course will be able to demonstrate understanding of the essential concepts related to usability, user experience and interaction design. They will also acquire the necessary knowledge and skills to analyze and evaluate usability problems in both desktop and mobile user interfaces. In this context, they will also be able to create an effective communication between inter-disciplinary team members in user experience design projects.
Teaching and Learning Methods Lecture and Case Analysis
References 1 Key Concepts

? Brown, T. (2008) Design Thinking, Harward Business Review, June. ? Nielsen, J. (2012) Usability 101: Introduction to Usability,
http://www.nngroup.com/articles/usability-101-introduction-to-usability/
? User Experience White Paper: Bringing Clarity to the Concept of User Experience (2011)
? Grudin, J. (2008) A Moving Target: The Evolution of HCI, in The Human-Computer Interaction
Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Edi.) Sears, A and
Jacko, J. A. , Lawrence Erlbaum Associates, Taylor and Francis Group. 1-24.
? Carrol, J. M. (2012) Human-Computer Interaction, Encyclopedia of Human-Computer Interaction,
http://www.interaction-design.org/encyclopedia/human_computer_interaction_hci.html
? Shneidermann, B. and Plaisant, C. (2005) Designing the User Interface 4th Edition,
Addison-Wesley.
? Zaphiris, P. and Siang Ang, C. (2009) Human-Computer Interaction: Concepts, Methodologies,
Tools and Applications, Information Science Reference, Hershey, New York.
? Nielsen, J., 2008, Usability ROI Declining, But Still Strong, http://www.useit.com/alertbox/roi.html
? Shneiderman, B., 2011, The Next 25 Years of HCI Research: Technology-Mediated Social
Participation, HCII2011 Keynote Speech
? UXPA (Usability Professionnals Association), www.uxpa.com
? Mesut, J., 2009, Brighton BarCamp
? Knemeyer, D. and Svoboda,E., 2008 User Experience _ UX, www.interaction.gov.tr
? Andersen, S., P. 2008, Fundamentals of Experience Design, www.poetpainter.com
? Morville, P., 2004, User Experience Design, www.semanticstudios.com
? Raabe,P., 2010, User-Centered Design, www.paznow.com
? Revang, M., 2007, User Experience Design Project
? Brown, T., 2008, Design Thinking, Harward Business Review
? Reichenstein, O., 2009, The Spectrum of User Experience, iA, www.informationarchitects.jp
? Marsh, N., 2011, Service Design is Dead. The New Product is Alive, www.choose nick.com
? Nielsen, J., 2006, Corporate Usability Maturity: Stages 1–4, www.alertbox.com
? Nielsen, J., 2006, Corporate Usability Maturity: Stages 5–8, www.alertbox.com
? www.usabilitycounts.com, 2012
? UX Professionalism: Building Tomorrows’ Digital Cathedrals, 2012
? Jeff Gothelf, Lean UX: Getting Out Of The Deliverables Business, 2011,
http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-busines
s/
? Wreblovski, L., 2011, An Event Apart: Persuasive Design, www.lukew.com
? Høgenhaug, P. S., 2012, Gamification and UX: Where Users Win or Lose, Smashing Magazine.
? Wreblovski, L., 2012, Luke Wreblovski, Evolving E-Commerce Checkout.
? The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior, /Ipsos/Sterling,
2012.
? Bustos, L., 2012, Maximizing Conversion with Checkout Optimization.
? Holst, C., 2012, The State Of E-Commerce Checkout Design, Smashing Magazine
? Frost, B., 2012, For a Future Friendly Web.
? Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile
First”, Mobile East.
? Budd, A., 2012, UX Professionalism: Building Tomorrows Digital Cathedrals.
· Fogg, BJ (2009) A Behavior Model for Persuasive Design,
http://blog.hcilab.org/uui/files/2013/04/a40-fogg.pdf
· Fogg, BJ (2009) Creating Persuasive Technologies: An Eight-Step Design Process,
http://ejournal.narotama.ac.id/files/an%20eight-step%20design%20process..pdf

2 Universal Usability

? Shneiderman, B. (2000) Pushing Human-Computer Interaction Research to Empower Every Citizen: Universal Usability, Communications of the ACM, Vol. 43, No: 5, 85-91.
? Nielsen, J. (2010) Children's Websites: Usability Issues in Designing for Kids, Jakob Nielsen's Alertbox, http://www.nngroup.com/articles/childrens-websites-usability-issues/
? Loranger, H. and Nielsen J. (2013) Teenage Usability: Designing Teen-Targeted Websites, Jakob Nielsen's Alertbox, http://www.nngroup.com/articles/usability-of-websites-for-teenagers/
? Nielsen, J. (2013) Seniors as Web Users, Jakob Nielsen’s Alertbox, http://www.nngroup.com/articles/usability-for-senior-citizens/
? Nielsen, J. (2008) Middle-Aged Users’ Declining Web Performance,
http://www.useit.com/alertbox/middle-aged-users.html
? Lolanger, H. and Nielsen, J. (2013) Teenage Usability: Designing Teen-Targeted Websites,
https://www.nngroup.com/articles/usability-of-websites-for-teenagers/
? Meyer, K. (2016) Young Adults/Millennials as Web Users (Ages 18–25),
https://www.nngroup.com/articles/young-adults-ux/?utm_source=...6&utm_medium=email&utm_term =0_7f29a2b335-d96da19306-24233293
? Nielsen, J. (2001) Beyond Accessibility: Treating Users with Disabilities as People, http://www.nngroup.com/articles/beyond-accessibility-treating-users-with-disabilities-as-people/
? Cassell, J. (2008) Genderizing Human-Computer Interaction. J. A. Jacko ve A. Sears (eds,), The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics), New York: Lawrence Erlbaum Assoc, 401-412.
? Marcus, A. (2008) Global And Intercultural User-Interface Design. J. A. Jacko ve A. Sears (eds.) The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics) 2nd Edition. New York: Lawrence Erlbaum Assoc, 355-380.
? Gould, E. (2005) Sythesizing the Literature on Cultural Values. Nuray Aykın (ed.) Usability and Internationalization of Information Technology, Lawrence Erlbaum Associates, Publishers, New Jersey, 79-122.

3 Information Architecture

· Resmini, A. and Rosati, L. (2011) A Brief History of Information Architecture, Journal of Information Architecture, Vol. 3, Issue 2, p. 33-45, http://journalofia.org/volume3/issue2/03-resmini/jofia-0302-03-resmini.pdf
· Barker, I. (2005) What is information architecture?, Step Two Design, http://www.steptwo.com.au/papers/kmc_whatisinfoarch/index.html
· Nielsen, J. (2009) Top 10 Information Architecture (IA) Mistakes, http://www.nngroup.com/articles/top-10-ia-mistakes/
· TECED (2013) IA Evaluation Methodologies, http://teced.com/services/information-architecture-ia/ia-evaluation-methodologies/
• Righi, C., James, J., Beasley, M., Day, D. L., Fox, J. E., Gieber, J., Howe, C. and Ruby, L. (2013) Card Sort Analysis Best Practices, Journal of Usability Studies, Vol. 8, Issue 3, May 2013 pp. 69-89, http://www.upassoc.org/upa_publications/jus/2013may/JUS_Righi_May_2013.pdf
• Richards, J. (2013) The Grammar of Interactivity, UX Booth, http://www.uxbooth.com/articles/the-grammar-of-interactivity/?utm_source=twitterfeed&utm_mediu m=twitter
• Anderson, C. (2004) The Long Tail, Wired, Issues 12.10, October 2014, http://www.wired.com/wired/archive/12.10/tail.html
• Nielsen, J. (2012) SEO and Usability, http://www.nngroup.com/articles/seo-and-usability/
• Morville, P. and Rosenfeld, L. (2007) Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, O’Reilly Media, USA.
• Nielsen, J. (2009) Mental Models, http://www.nngroup.com/articles/mental-models/
• Hudson, W. (2013) Card Sorting, Encyclopedia of Human-Computer Interaction, http://www.interaction-design.org/encyclopedia/card_sorting.html
• Sauro, J. (2012) Card Sorting + Tree Testing: The Science of Great Site Navigation, Measuring Usability, http://www.measuringusability.com/blog/cardsort-tree-test.php
• Nielsen, J. (2011) Mini-IA: Structuring the Information About a Concept, http://www.nngroup.com/articles/mini-ia-structuring-information/
• Nielsen, J. (2009) IA Task Failures Remain Costly, http://www.nngroup.com/articles/ia-task-failures-remain-costly/
• Nielsen, J. (2009) Card Sorting: How Many Users to Test, http://www.nngroup.com/articles/card-sorting-how-many-users-to-test/

4 UI Design for Desktop Environments

? Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Page Structure,
http://webstyleguide.com/wsg3/6-page-structure/index.html
? Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Page Design,
http://webstyleguide.com/wsg3/7-page-design/index.html
? Nielsen, J. (2011) Top 10 Guidelines for Homepage Usability,
http://www.nngroup.com/articles/top-ten-guidelines-for-homepage-usability/
? Holst, C., (2104), The Current State Of E-Commerce Search,
http://www.smashingmagazine.com/2014/08/18/the-current-state-of-e-commerce-search/
? Appleseed, J. (2014), Deconstructing E-Commerce Search: The 12 Query Types,
http://baymard.com/blog/ecommerce-search-query-types
? Whintenton, K., 2014, Filters vs. Facets: Definitions,
http://www.nngroup.com/articles/filters-vs-facets/
? Sherwin, K., 2014, The Magnifying-Glass Icon in Search Design: Pros and Cons,
http://www.nngroup.com/articles/magnifying-glass-icon/
? Cardello, J., 2014, Killing Off the Global Navigation: One Trend to Avoid,
http://www.nngroup.com/articles/killing-global-navigation-one-trend-avoid/
? Loranger, H., 2014, Infinite Scrolling Is Not for Every Website,
http://www.nngroup.com/articles/infinite-scrolling/
? Whintenton, K., 2014, 3 Guidelines for Search Engine "No Results" Pages,
http://www.nngroup.com/articles/search-no-results-serp/
? Whintenton, K., 2014, Filters vs. Facets: Definitions,
http://www.nngroup.com/articles/filters-vs-facets/
? Sherwin, K., 2014, The Magnifying-Glass Icon in Search Design: Pros and Cons,
http://www.nngroup.com/articles/magnifying-glass-icon/
? Cardello, J., 2014, Killing Off the Global Navigation: One Trend to Avoid,
http://www.nngroup.com/articles/killing-global-navigation-one-trend-avoid/
? Loranger, H., 2014, Infinite Scrolling Is Not for Every Website,
http://www.nngroup.com/articles/infinite-scrolling/
? Whintenton, K., 2014, 3 Guidelines for Search Engine "No Results" Pages,
http://www.nngroup.com/articles/search-no-results-serp/
? Cordello, J. (2013) Four Dangerous Navigation Approaches that Can Increase Cognitive Strain,
http://www.nngroup.com/articles/navigation-cognitive-strain/
? Pernice, K. (2013) Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors, http://www.nngroup.com/articles/designing-effective-carousels/
? Nielsen, J. (2009) Mega Menus Work Well for Site Navigation,

http://www.nngroup.com/articles/mega-menus-work-well/
? Krug, S., 2000, Don’t Make Me Think: A Common Sense Approach to Web Usability, Que. ? Usabilla Blog, 2012, How to design effective navigation menus.

5 UI Design for Mobile Environments

? Nielsen, J. (2011) Mobile Usability Update, http://www.nngroup.com/articles/mobile-usability-update/
? Hoober, S. 2014, The Rise of the Phablet, Designing for Larger Phones, UXmatters, http://www.uxmatters.com/mt/archives/2014/11/the-rise-of-the-phablet-designing-for-larger-phones .php?sthash.p9hQFNW6.mjjo&utm_source=twitterfeed&utm_medium=twitter
? Budiu, R. (2013) Mobile: Native Apps, Web Apps, and Hybrid Apps, http://www.nngroup.com/articles/mobile-native-apps/
? AnswerLab. 2014, Principles of Mobile Site Design: Delight Users and Drive Conversions, http://static.googleusercontent.com/media/www.google.com/en//intl/ALL_ALL/think/multiscreen/pdf/multi- screen-moblie-whitepaper_research-studies.pdf
? S cott, H. 2014, How to design for thumbs in the Era of Huge Screens, http://scotthurff.com/posts/how-to-design-for-thumbs-in-the-era-of-huge-screens
? Peatt , K. 2015, An Exploration of Carousel Usage on Mobile E-Commerce Websites, Smashing Magazine,
http://www.smashingmagazine.com/2015/02/carousel-usage-exploration-on-mobile-e-commerce-w
ebsites/
? Wreblovski, L. 2014, Designing for Large Screen Smartphones, http://www.lukew.com/ff/entry.asp?1927
? Attrill, R., 2012, Mobile Last: Considering the Mobile Experience When It’s Too Late for “Mobile First”, Mobile East.
? Itzkovitch, A., 2012, Designing For Device Orientation: From Portrait To Landscape, Smashing Magazine, http://www.smashingmagazine.com/2012/08/designing-device-orientation-portrait-landscape/
? Robles, P. (2015), App download interstitials drive users away: Google, https://econsultancy.com/blog/66751-app-download-interstitials-drive-users-away-google/
? Appleseed, J., (2015) The State of Mobile E-Commerce Search and Category Navigation, http://baymard.com/blog/mobile-ecommerce-search-and-navigation?utm_medium=feed&utm_sour ce=twitter.com&utm_campaign=Feed%3A+baymard
? Appleseed, J., (2015) 8 UX Requirements for Designing a User-Friendly Homepage Carousel, http://baymard.com/blog/homepage-carousel
? Peatt, K. (2015) An Exploration Of Carousel Usage On Mobile E-Commerce Websites, https://www.smashingmagazine.com/2015/02/carousel-usage-exploration-on-mobile-e-commerce- websites/
? AnswerLab. 2014, Principles of Mobile Site Design: Delight Users and Drive Conversions, http://static.googleusercontent.com/media/www.google.com/en//intl/ALL_ALL/think/multiscreen/p df/multi-screen-moblie-whitepaper_research-studies.pdf
? Russell-Rose, T. (2013) Designing Search: Results Pages, UX Magazine, Article No: 1124, https://uxmag.com/articles/designing-search-results-pages
? Holst, C. (2016) Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce,
https://www.smashingmagazine.com/2016/03/pagination-infinite-scrolling-load-more-buttons/
? Whitenton, K. (2015) Mobile Faceted Search with a Tray: New and Improved Design Pattern, https://www.nngroup.com/articles/mobile-faceted-search/
? Hewlett, L. (2014) How to plan your next mobile e-commerce website https://www.smashingmagazine.com/2014/03/how-to-plan-your-next-mobile-e-commerce-website/
? Appleseed, J., (2013) Mobile Product Pages: Always Offer a List of Compatible Products, http://baymard.com/blog/mcommerce-compatible-products-list
? Denney, H. (2012) Sticky Menus Are Quicker To Navigate, https://www.smashingmagazine.com/2012/09/sticky-menus-are-quicker-to-navigate/
? Kirmani, A. (2016) Mobile-First eCommerce: What Customers Expect and Value in Mobile Shopping Experiences, http://www.uxmatters.com/mt/archives/2016/02/mobile-first-ecommerce-what-customers-expect-an d-value-in-mobile-shopping-experiences.php#sthash.Yfz7eweY.dpuf

6 Typography, Graphics and Multimedia in UX Design

? Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r d Edition, Typography, http://webstyleguide.com/wsg3/8-typography/index.html
? Arditi, A. (2007) Letter case and text legibility in normal and low vision, Vision Research 47 (2007) 2499–2505, http://ac.els-cdn.com/S0042698907002830/1-s2.0-S0042698907002830-main.pdf?_tid=216ec1ca- 6c0a-11e4-b7c4-00000aab0f27&acdnat=1415975329_94d6659035b562a3eb7b803990bd6a50
? Yi, X., Hong, L., Zhong, E., Nathan, N. and L. S. Rajan (2014) Beyond clicks: dwell time for personalization, Proceeding RecSys’14, October 6–10, 2014, Foster City, Silicon Valley, CA, USA, http://labs.yahoo.com/_c/uploads/recsys2014.pdf
? Manjoo, F., (2012), You Won’t Finish This Article: Why people online don’t read to the end., Slate
Magazine, http://www.slate.com/articles/technology/technology/2013/06/how_people_read_online
_why_you_won_t_finish_this_article.html
? Nielsen, J., (2011), Defer Secondary Content When Writing for Mobile Users, http://www.useit.com/alertbox/mobile-content.html
? Nielsen, J., (2011), Mobile Content is Twice as Difficult, http://www.useit.com/alertbox/mobile-content-comprehension.html
? Reichenstein, O., 2012, Responsive Typography: The Basics , http://informationarchitects.net/blog/responsive-typography-the-basics/
? Krishnan, S. S. and Sitaraman, R. K., 2012, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs, Proc. of IMC’12, November 14–16, 2012, Boston, Massachusetts, USA. · Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r d Edition, Editorial Design, http://webstyleguide.com/wsg3/9-editorial-style/index.html
? Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r d Edition, Graphics, http://webstyleguide.com/wsg3/11-graphics/index.html
? Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r d Edition, Multimedia, http://webstyleguide.com/wsg3/12-multimedia/index.html
? Nielsen, J., (2009), Powers of 10: Time Scales in User Experience, http://www.useit.com/alertbox/timeframes.html
? Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3r d Edition, Forms and Applications, http://webstyleguide.com/wsg3/10-forms-and-applications/index.html
? Wreblovski, L. (2012) Best Practices for Form Design, http://static.lukew.com/webforms_lukew.pdf
? Constantin, J. (2013) Typographic Design Patterns And Current Practices (2013 Edition), Smashing Magazine, http://www.smashingmagazine.com/2013/05/17/typographic-design-patterns-practices-case-study-201

3/

7 Form Design

? Lynch, P. J. and Horton, S. (2011) Web Style Guide, 3rd Edition, Forms and Applications,
http://webstyleguide.com/wsg3/10-forms-and-applications/index.html
? Wreblovski, L. (2012) Best Practices for Form Design, http://static.lukew.com/webforms_lukew.pdf ? Appleseed, J. (2013) Why Your Checkout Process Should Be Completely Linear, http://baymard.com/blog/checkout-process-should-be-linear?utm_source=feedburner
? Appleseed, J. (2012) 6 Mobile Checkout Usability Considerations, Baymard Institute, http://baymard.com/blog/mobile-checkout
? Appleseed, J. (2013) Mobile Form Usability: Avoid Splitting Single Input Entities, http://baymard.com/blog/mobile-form-usability-single-input-fields?utm_source=twitterfeed&utm_med ium=twitter
? Appleseed, J. (2011) Form Field Usability: Avoid Multi-Column Layouts, http://baymard.com/blog/avoid-multi-column-forms
? Derek, N.. (2013) Designing A Better Mobile Checkout Process, Smashing Magazine, http://uxdesign.smashingmagazine.com/2013/03/14/designing-a-better-mobile-checkout-process/
? Horton, S., 2008, Web Style Guide 3rd Edition, http://www.webstyleguide.com/index.html
? Wreblovski, L., 2008, Best Practices for Form Design, www.lukew.com
? Wreblovski, L., 2012, Design Solutions for New Log In Problems, https://bagcheck.com/blog/02-design-solutions-for-new-log-in-problems
? Anthony T., 2012, UX MEETS SECURITY, Better Password Masking For Sign-Up Forms, Smashing Magazine, http://uxdesign.smashingmagazine.com/2012/10/26/password-masking-hurt-signup-form/?utm_source =twitterfeed&utm_medium=twitter
? Wreblovski, L., 2012, Mobile Design Details: Hide/Show Passwords, http://www.lukew.com/ff/entry.asp?1653
? Budiu, R , 2014, Login Walls Stop Users in Their Tracks, http://www.nngroup.com/articles/login-walls/
? Linda Bustos, 2013, 5 Ways to Handle Long Drop-Downs In Mobile Forms, http://www.getelastic.com/5-ways-to-handle-long-drop-downs-in-mobile-forms/
? T, A. (2012) Better Password Masking For Sign-Up Forms, Smashing Magazine, http://uxdesign.smashingmagazine.com/2012/10/26/password-masking-hurt-signup-form/?utm_source =twitterfeed&utm_medium=twitter
? R. B., J. and Schall, A. (2014) Eye Tracking in User Experience Design: Forms and Surveys, UX Matters, http://www.uxmatters.com/mt/archives/2014/09/eye-tracking-in-user-experience-design.php ? Rhea, B. (2014) Structured Search in an Omnibox: Turning Sentences in to Input Fields, https://medium.com/@brhea/structured-search-in-an-omnibox-5a4c4958ff32
? Sherwin, K. (2014) Progress Indicators Make a Slow System Less Insufferable, http://www.nngroup.com/articles/progress-indicators/

8 User Research

8.1 Methodology

• Dumas, S. J. and Fox, J. E. (2008) Usability Testing: Current Practice and Future Directions. J. A. Jacko ve A. Sears (eds,), The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications (Human Factors And Ergonomics), New York: Lawrence Erlbaum Assoc, 1129-1149.
• Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 10: Introducing Evaluation, Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 317-336.
• Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 11: Evaluation Framework, Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 339-356
• Rohrer, C. (2008) When to Use Which User Experience Research Methods, http://www.nngroup.com/articles/which-ux-research-methods/
• Rohrer, C. (2009) User Experience Research Methods in 3D: What to Use When and How to Know You’re Right, BayCHI, SF chapter of ACM SIGCHI, Palo Alto, CA, USA.
• Sauro, J. (2013) What UX Methods To Use And When To Use Them, Measuring Usability, http://www.measuringusability.com/blog/method-when.php
• Sauro, J. (2013) Comparison Of Usability Testing Methods, Measuring Usability, http://www.measuringusability.com/blog/method-comparison.php
• Brandi, S. (2014) Bias in the UX Lab, UX Reflections, http://akendi.com/blog/bias-in-the-ux-lab/?utm_source=twitterfeed&utm_medium=twitter
• Schade, A. (2015) Pilot Testing: Getting It Right (Before) the First Time, http://www.nngroup.com/articles/pilot-testing/?utm_term=0_7f29a2b335-276b9d555a-24394425&utm _content=buffera4c69&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
• Schall, A. (2015) The Future of UX Research: Uncovering the True Emotions of our Users, User Experience: The Magazine of the UXPA, http://uxpamagazine.org/the-future-of-ux-research/
? Bojko , A. and Adamczyk , K. A. (2014) More than Just Eye Candy: Top Ten Misconceptions about Eye Tracking, http://uxpamagazine.org/more-than-just-eye-candy-top-ten-misconceptions-about-eye-tracking/?utm _content=buffer09246&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

8.2 Qualitative User Research

• Preece, J., Y. Rogers ve H. Sharp. (2002). Chapter 12: Observing Users, Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons, Inc., 359-387.
• Nielsen, J., (1995), 10 Usability Heuristics for User Interface Design, http://www.nngroup.com/articles/ten-usability-heuristics/
• Nielsen, J., (1995), Characteristics of Usability Problems Found by Heuristic Evaluation,
http://www.nngroup.com/articles/usability-problems-found-by-heuristic-evaluation/
• Nielsen, J., (1995), How to Conduct a Heuristic Evaluation,
http://www.nngroup.com/articles/how-to-conduct-a-heuristic-evaluation/
• Sherry, R. (2012) A Field Guide To Mobile App Testing, Smashing Magazine, http://mobile.smashingmagazine.com/2012/10/22/a-guide-to-mobile-app-testing/
• Faulkner, L. (2003) Beyond the five-user assumption: Benefits of increased sample sizes in usability testing, http://www.simplifyinginterfaces.com/wp-content/uploads/2008/07/faulkner_brmic_vol35.pdf

8.3 Quantifying User Experience (Quantitative User Research)

• Pernice, K. and Nielsen, J. (2009) Eyetracking Methodology: How to Conduct and Evaluate Usability Studies Using Eyetracking, NN / g, Nielsen and Norman Group.
• Sauro, J. (2012) Five Critical Quantitative UX Concepts, Measuring Usability, http://www.measuringusability.com/blog/five-hard-quant.php
• Sauro, J. (2012) Nine Misconceptions About Statistics And Usability, Measuring Usability, http://www.measuringusability.com/blog/stats-usability-errors.php
• Sauro, J. (2010) What Metrics Are Collected In Usability Tests?, Measuring Usability, http://www.measuringusability.com/blog/usability-metrics.php
• Sauro, J. (2012) 10 Benchmarks For User Experience Metrics, Measuring Usability, http://www.measuringusability.com/blog/ux-benchmarks.php
• Sauro, J. (2013) 10 Metrics For Testing Website Navigation, Measuring Usability, http://www.measuringusability.com/blog/10-navigation-metrics.php?utm_source=feedly&utm_mediu m=feed&utm_campaign=Feed:+MeasuringUsability+(Measuring+Usability:+Quantitative+Usability+ and+Statistics)&utm_source=twitterfeed&utm_medium=twitter
• Sauro, J. (2012) 10 Things To Know About A/B Testing, Measuring Usability, http://www.measuringusability.com/blog/ab-testing.php
• Sauro, J. (2013) Rating The Severity Of Usability Problems, Measuring Usability, http://www.measuringusability.com/blog/rating-severity.php
• Sauro, J. (2013) 10 Ways to Get a Horrible Survey Response Rate, Measuring Usability, http://www.measuringu.com/blog/horrible-responserate.php
• Baer, D. and Lubin, G. (2014), 58 Cognitive Biases That Screw Up Everything We Do, Business Insider , http://www.businessinsider.com/cognitive-biases-2014-6?op=1
• Bethlehem, J. (2009), Chapter3: Questionnaire Design, in Applied Survey Methods: A Statistical Perspective, Wiley Series in Survey Methodology.

8.4 Usability Testing Instruments

• USABILITY AND USER EXPERIENCE : Society for Technical Communication UUX Special Interest Group (2014) Usability Toolkit, http://www.uuxsig.org/usability-toolkit/?doing_wp_cron=1416828178.1387839317321777343750&ut m_source=twitterfeed&utm_medium=twitter

8.5 UX Research and Design Tools

? Sullivan Craig (2016) The List of UX Tools to Rule Them All, https://medium.com/muzli-design-inspiration/login-sign-up-inspiration-for-mobile-apps-aeff34090b bd#.ocoezqreq
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Key Concepts
3 Universal Usability: Key Concepts, Guidelines, Standarts
4 Culturalization and “Global Digital Media”
5 Investigating User Interface Design through Usability: Patterns and Guidelines _ Information Architecture
6 Investigating User Interface Design through Usability: Patterns and Guidelines _ Desktop Environments
7 Investigating User Interface Design through Usability: Patterns and Guidelines _ Mobile Environments
8 Investigating User Interface Design through Usability: Patterns and Guidelines _ Use of Typography, Graphics and Multimedia in UI Design
9 Investigating User Interface Design through Usability: Patterns and Guidelines _ Form Design
Practice Topics
Week Weekly Contents
1 Discussion
2 Discussion
3 UI Analysis
4 UI Analysis
5 UI Analysis
6 UI Analysis
7 UI Analysis
8 UI Analysis
9 UI Analysis
10 Presentation of the Case Analysis
11 Presentation of the Case Analysis
12 Presentation of the Case Analysis
13 Presentation of the Case Analysis
14 Presentation of the Case Analysis
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 50
Midterm Examinations (including preparation) 0 0
Project 1 50
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student can ımprove corporate marketing strategies. X
1 The student can ımprove corporate marketing strategies. X
2 Student can produce brand management strategies. X
3 The student can analyse advertising campaigns. X
4 The student have knowledge about research methodes. X
5 The student have knowledge about corporate identity and corporate image. X
6 The student can follow trends and innovative developpements on communication. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 14 2 28
Assignments 0 0 0
Presentation 1 12 12
Midterm Examinations (including preparation) 0 0 0
Project 1 24 24
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 0 0 0
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 106
Total Workload / 25 4,24
Credits ECTS 4
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