Media Critics(CO-E 511)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| CO-E 511 | Media Critics | 1 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Ceren SÖZERİ cerensozeri@gmail.com (Email) |
| Assistant | |
| Objective | |
| Content | Issues that will be covered: the meaning and importance of mass communication; communication process and communication models; mass media effects; effects theories; Bullet Theory; Silence Spiral; modern theories, McLuhan, Postman, Chomsky, Baudrillard, Mass Media Cartel in Globalization Process, Relationship of Big Media Companies, politics and big capital…etc. |
| Course Learning Outcomes | |
| Teaching and Learning Methods | |
| References |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | The meaning and importance of mass communication |
| 2 | Communication process and communication model |
| 3 | Persuasion theories |
| 4 | Mass media effects |
| 5 | Effects theories |
| 6 | Bullet Theory |
| 7 | Silence Spiral |
| 8 | Mid Term |
| 9 | Modern theories: McLuhan, Postman, |
| 10 | Modern theories:Chomsky, Baudrillard |
| 11 | Mass Media Cartel in Globalization Process |
| 12 | Relationship of Big Media Companies, politics and big capital |
| 13 | Presentations |
| 14 | Presentations |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 0 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student can ımprove corporate marketing strategies. | X | ||||
| 2 | Student can produce brand management strategies. | X | ||||
| 3 | The student can analyse advertising campaigns. | X | ||||
| 4 | The student have knowledge about research methodes. | X | ||||
| 5 | The student have knowledge about corporate identity and corporate image. | X | ||||
| 6 | The student can follow trends and innovative developpements on communication. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 3 | 42 |
| Presentation | 1 | 30 | 30 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Final Examinations (including preparation) | 1 | 30 | 30 |
| Total Workload | 150 | ||
| Total Workload / 25 | 6,00 | ||
| Credits ECTS | 6 | ||