Non Thesis Master Program in Marketing Communication Managament

Media Critics(CO-E 511)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
CO-E 511 Media Critics 1 3 0 0 3 6
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) Ceren SÖZERİ cerensozeri@gmail.com (Email)
Assistant
Objective
Content Issues that will be covered: the meaning and importance of mass communication; communication process and communication models; mass media effects; effects theories; Bullet Theory; Silence Spiral; modern theories, McLuhan, Postman, Chomsky, Baudrillard, Mass Media Cartel in Globalization Process, Relationship of Big Media Companies, politics and big capital…etc.
Course Learning Outcomes
Teaching and Learning Methods
References
Print the course contents
Theory Topics
Week Weekly Contents
1 The meaning and importance of mass communication
2 Communication process and communication model
3 Persuasion theories
4 Mass media effects
5 Effects theories
6 Bullet Theory
7 Silence Spiral
8 Mid Term
9 Modern theories: McLuhan, Postman,
10 Modern theories:Chomsky, Baudrillard
11 Mass Media Cartel in Globalization Process
12 Relationship of Big Media Companies, politics and big capital
13 Presentations
14 Presentations
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 0 0
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The student can ımprove corporate marketing strategies. X
2 Student can produce brand management strategies. X
3 The student can analyse advertising campaigns. X
4 The student have knowledge about research methodes. X
5 The student have knowledge about corporate identity and corporate image. X
6 The student can follow trends and innovative developpements on communication. X
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 3 42
Assignments 0 0 0
Presentation 1 30 30
Midterm Examinations (including preparation) 1 20 20
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 30 30
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 150
Total Workload / 25 6,00
Credits ECTS 6
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