Department of Business Administration

Applied Management Strategy(G426)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G426 Applied Management Strategy 6 3 0 0 3 5
Admission Requirements
Language of Instruction English
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Tuncay GÜRBÜZ (Email)
Objective The objective of the course is to enhance the students’ ability to practice concepts of strategic management. The course provides the opportunity to develop skills through the use of business simulation and company analysis.
Content Week 1. Introduction

Week 2. Basic Concepts

Week 3. Environmental Scanning and Industry Analysis

Week 4. Internal Scanning: Organizational Analysis

Week 5. Strategy Formulation

Week 6. . Strategy Formulation

Week 7. Strategy Formulation

Week 8. Strategy Implementation: Organizing for Action

Week 9. Case Study

Week 10. Guest speaker

Week 11. Presentation

Week 12. Presentation

Week 13. Presentation

Week 14. Presentation
Course Learning Outcomes In this course, the student should be able: collect the necessary data for the diagnosis use this data for the analysis
3. to analyze the company and its environment
4. to develop new strategies
5. to implement the selected strategies.
Teaching and Learning Methods Simulation
References Corporation A Global Business Simulation J.R. Smith& P.A. Golden
Contemporary Strategy Analysis 2008 R.M. Grant Wiley :UK
Print the course contents
Theory Topics
Week Weekly Contents
1 Introduction
2 Basic Concepts
3 Environmental Scanning and Industry Analysis
4 Internal Scanning: Organizational Analysis
5 Strategy Formulation
6 Strategy Formulation
7 Strategy Formulation
8 Strategy Implementation: Organizing for Action
9 Case Study
10 Guest speaker
11 Presentation
12 Presentation
13 Presentation
14 Presentation
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 11 60
Contribution of final exam to overall grade 1 40
Toplam 12 100
In-Term Studies
  Number Contribution
Assignments 4 10
Presentation 0 0
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 1 25
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 6 25
Toplam 11 60
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 12 3 36
Assignments 4 1 4
Presentation 1 14 14
Midterm Examinations (including preparation) 0 0 0
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 15 15
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 1 14 14
Total Workload 125
Total Workload / 25 5,00
Credits ECTS 5
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