Department of Business Administration

Advertising Management(G442)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G442 Advertising Management 6 3 0 0 3 5
Prerequisites G342
Admission Requirements G342
Language of Instruction Turkish
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Nevin KARABIYIK nnevinn@gmail.com (Email)
Assistant
Objective Explaining how can we create and apply advertising activities via theory and practice
Content Week 1. Integrated marketing communication concept

Week 2. Advertising as a component of promotion mix.

Week 3. Advertising concept, classification, advantages and disadvantages.

Week 4. Advertising theories.

Week 5. Advertising organization and ad agencies

Week 6. Advertising campaign planning

Week 7. Advertising objectives

Week 8.advertising budgeting

Week 9. Creativity in advertising

Week 10. Creativity in advertising II

Week 11. Media planning

Week 12. Advertising effectiveness and ad research

Week 13. Advertising semiology

Week 14. Ad creation workshop
Course Learning Outcomes 1. Students will be able to implement their knowledge and skills about advertising in marketing.
2. Students will be able to develop advertising strategies.
3. Students will be able to make advertising campaign and media planning.
4. Students will be able to prepare advertising performance budget.
5. Students will be able to calculate effectiveness of advertising.
Teaching and Learning Methods
References Adversiting and Promotion-George Belch
Adversiting and Promotion-Chris Hackley
Print the course contents
Theory Topics
Week Weekly Contents
1 Integrated marketing communication concept
2 Advertising as a component of promotion mix.
3 Advertising concept, classification, advantages and disadvantages.
4 Advertising theories.
5 Advertising organization and ad agencies
6 Advertising campaign planning
7 Advertising objectives
8 advertising budgeting
9 Mid-term
10 Creativity in advertising
11 Media planning
12 Advertising effectiveness and ad research
13 Advertising semiology
14 Ad creation workshop
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 12 3 36
Assignments 1 15 15
Presentation 0 0 0
Midterm Examinations (including preparation) 1 15 15
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 17 17
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 125
Total Workload / 25 5,00
Credits ECTS 5
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