Strategic Management in Retailing
uakturan@gsu.edu.tr
Content
Objective
This course aims to teach the basic concepts, principles and practices of retail management and new trends and developments in retailing. The aims of the course are:
- Learning the basic concepts of retailing,
- Understanding the dynamics of retail strategies,
- Learning the types of retailers,
- Understanding retailing activities and policies,
- Understanding of new trends and developments in retailing.
Course Content
Week 1: Definition, Scope and Functions of Retailing
Week 2: Store Based Retailing
Week 3: Storeless Retailing
Week 4: Consumer Behavior in Retailing
Week 5: Market Strategies in Retailing
Week 6: Location
Week 7: Midterm exam
Week 8: Retail Location Selection
Week 9: Organizational Structure and Human Resources Management in Retailing; Information Systems and Supply Chain Management
Week 10: Customer Relationship Management; Product management
Week 11: Pricing
Week 12: Retail Communication Mix
Week 13: Store Management
Week 14: Customer Service
Course Learning Outcomes
1. Must be able to understand the theoretical foundations and mechanisms of retail management.
2. Must be able to interpret developments regarding retail management.
3. Must be able to evaluate practices related to retail management mix.
4. Must be able to define the principles and practices of retail management.
5. Must be able to interpret retail management practices within the framework of academic foundations.
References
Levy, Micheal ve Weitz, Barton A., Retailing Management, McGraw Hill Inc., NewYork.
Journal of Retailing
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | The Definition, Scope and Functions of Retail |
| 2 | Store Based Retailing |
| 3 | Storeless Retailing |
| 4 | Consumer Behavior in Retailing |
| 5 | Market Strategies in Retailing |
| 6 | Location |
| 7 | Midterm Exam |
| 8 | Retail Location Selection |
| 9 | Organizational Structure and Human Resources Management in Retailing; Information Systems and Supply Chain Management |
| 10 | Customer Relationship Management; Product Management |
| 11 | Pricing |
| 12 | Retail Communication Mix |
| 13 | Store Management |
| 14 | Customer Service |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 2 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Total | 3 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 1 | 30 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Total | 2 | 60 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Upon successful completion of the course the student should be able to understand the fundamentals and the development of scientific thought. | X | ||||
| 2 | Upon successful completion of the course the student should be able to analyze and interpret existing theoretical approaches, and to achieve a new synthesis. | X | ||||
| 3 | Upon successful completion of the course the student should be able to develop expertise in the field through information and experience from different sectors, such as production, marketing, management, accounting and finance. | X | ||||
| 4 | Upon successful completion of the course the student should be able to have a critical mind and to preserve intellectual independence. | X | ||||
| 5 | Upon successful completion of the course the student should be able to combine both advanced level and up to date theoretical and practical knowledge in his/her work. | X | ||||
| 6 | Upon successful completion of the course the student should be able to produce original scientific research. | X | ||||
| 7 | Upon successful completion of the course the student should be able to use qualitative and quantitative research methods expertly. | |||||
| 8 | Upon successful completion of the course the student should be able to innovate scientific methods by developing new ones or by applying known scientific methods to new areas. | X | ||||
| 9 | Upon successful completion of the course the student should be able to publish and present own work at reputable international conferences and in indexed journals. | X | ||||
| 10 | Upon successful completion of the course the student should be able to collaborate for research and education purposes with experts from different nationalities and disciplines. | X | ||||
| 11 | Upon successful completion of the course the student should be able to demonstrate sensitivity to the problems between society and the business community, and be proactive in the understanding, investigating and solving of these issues. | X | ||||
| 12 | Upon successful completion of the course the student should be able to regard the scientific ethics with uppermost importance while pursuing their future work. | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 6 | 78 |
| Assignments | 0 | 0 | 0 |
| Presentation | 1 | 14 | 14 |
| Midterm Examinations (including preparation) | 20 | 1 | 20 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Make-up | 0 | 0 | 0 |
| Yıl Sonu | 0 | 0 | 0 |
| Hazırlık Yıl Sonu | 0 | 0 | 0 |
| Hazırlık Bütünleme | 0 | 0 | 0 |
| Total Workload | 175 | ||
| Total Workload / 25 | 7.00 | ||
| Credits ECTS | 7 | ||