Process of Social Influence and the Media

Content

Objective

The course examines social influence processes on the basis of researches conducted in the social psychology laboratories and in connection with a media interrogation perspective. Throughout the course, students will be invited to critically analyze contemporary issues of media. How can we define a social behavior? Why do individuals conform or obey? How can we explain the role of media in shaping the public opinion? How social influence processes are used in development of persuasive strategies?

Course Content

Week 1. Introduction: The media as an instrument to social influence.

Week 2.Theoretical approaches: The production of group norms.

Week 3. Theoretical approaches: Conformity and Obedience.

Week 4. Social Influence and Media Effects: Propaganda, Politics and Society.

Week 5. Journalism and Its Functions: Media Effects.

Week 6. Journalism and The Agenda-Setting Function of Mass Media.

Week 7. The social impact of Turkish TV series.

Week 8. Turkish Cinema.

Week 9. Exam.

Week 10. Evolution of the social network and new persuasion strategies I.

Week 11. Evolution of the social network and new persuasion strategies II.

Week 12. The new functions of the Media.

Week 13. Project studies.

Week 14. Project studies.

Course Learning Outcomes

The student will be capable to:

1. Define the main concepts and the theoretical background of the social influence processes;

2. Interpret the theoretical approaches of the technological determinism.

3. Interpret the new socialization modes emerge from of the social networks.

References

BEAUVOIS Jean-Léon, Relations humaines groupes et influence sociale, Presses Universitaires de Grenoble, Grenoble 1995

BON Le Gustave, La psychologie des foules, PUF Quadrige, 5é ed. Paris, 1995

DEUTCH Morton, Les théories en psychologie sociale, Mouton, Paris, 1972

TIMOTY E Cook, The Functions of the Press in a Democracy. In Geneva Overholser and Kathleen Hall Jamieson (eds.), The Press New York: Oxford University Press, 2005, pp. 115-119.

RUBIN Alan M., Media Uses and Effects: A Uses and Gratifications Perspective. In Jennings Bryant and Dolf Zillmann (eds.), Media Effects: Advances in Theory and Research (Hillsdale: Lawrence Erlbaum Publishers 1994, pp. 417-436.

FISCHER Gustave-Nicholas, Les concepts fondamentaux de la psychologie sociale, Presses de l’Université de Montréal, BORDAS, Paris, 1987

GERGEN Kenneth et JUTRAS Slyvie, Psychologie Sociale, VIGOT, 2e éd. Paris, 1992

KAĞITÇIBAŞI Çiğdem, İnsan ve İnsanlar, Sosyal Psikolojiye Giriş, Sosyal Bilimler Derneği Yayınları (G-8), Sevinç Matbaası, Ankara, 1976
BELLENGER Lionel, La persuasion, PUF, Collection que sais-je?, Paris, 1992.
SHEARON A. et a.l. , The Invasion from Mars: Radio Panics America. In Milestones in Mass Communication Research: Media Effects 1995 pp. 45-65.
CIALDINI Robert B., İknanın Psikolojisi, traduit par Fevzi Yalım, MediaCat Kitapları, Ankara, 2001.
CIALDINI Robert B. Influence: Science and Practice, Allyn & Bacon, 2003.
CIALDINI Robert B., Harnessing the Science of Persuasion, Harvard Business Review; Vol. 79 Issue 9, 2001, pp72-79.
HOGAN Kevin, The Psychology of persuasion: how to persuade others to your way of thinking, Pelican Publisging Company, Gretna, Louisiana, 2002.

LEVINE Robert V., Power of Persuasion: How we’re bought and sold, John Wiley&Sons, New Jersey, 2003.
JOHNSTON D: Deirdre, The art and science of persuasion, Madison, Wis, Mc Graw Hill, 1994.
Jowett Garth, O'Donnell Victoria, Propaganda and persuasion, Sage, London, 1986.
The Internet Society (ISOC), http://www.isoc.org/isoc/

Pew Internet & American Life Project, http://www.pewinternet.org/

Internet Usage Statistics, http://www.internetworldstats.com/stats.htm

Oxford Internet Institute, University of Oxford, http://www.oii.ox.ac.uk/

Weekly Contents

Assessment System

Relation of Proficiency

ECTS