Media Critics
cerensozeri@gmail.com
Content
Objective
The course aims to provide the students a background on thecommunication and media theories, the structural and ethical problems of the media, and to acquire a human rights-based approaches to producing content in new media that are part of marketing communication.
Course Content
Introduction and a short background of media and communication theories
Normative theories of press
Media Effects Theories
Political Economy of the media in Turkey
Media ethics
Political communication and media
Regulations against discrimination and discrimination in the media
Midterm
Media and hate speech
Sport industries and media
Advertising industry and media
Cinema industry and media
Alternative media and its examples in Turkey
New media and ethical issues
Course Learning Outcomes
At the end of this course, the student shall:
-Learn about the media and communication theories
-Learn about discriminative attitudes observed frequently in traditional media and online media with examples and be able to develop a critical point of view,
-Learn about how to battle against discrimination and the requirements for a human rights-based approach to content production
Teaching and Learning Methods
Participating Conference Method
References
Süleyman İrvan, "Medya Etiki ve Meşrûluk Sınırları", Birikim, (Sayı : 117 - Ocak 1999) http://www.birikimdergisi.com/birikim-yazi/5328/medya-etiki-ve-mesr%C3%BBluk-sinirlari#.Wd4l4Y-0Ps0
"Journalism a victim of cosy relations between politics and media", Untold Stories: How Corruption and Conflicts of Interest Stalk the Newsroom, EJN, p.63
Sevilay Çelenk, Ayrımcılık ve Medya, http://nefretsoylemi.org/detay.asp?id=2651&bolum=makale
Futbol değil iş: endüstriyel futbol, Ahmet Talimciler, İletişim kuram ve araştırma dergisi, Sayı 26 Kış-Bahar 2008, s.89-114
Reklam Endüstrisinin Topografyası: Türkiye Örneği, Senem Gençtürk Hızal, İletişim: Araştırmalar, 2005
Rekabet Kurumu Sinema Hizmetleri Sektör Raporu 2016, http://www.rekabet.gov.tr/File/?path=ROOT%2F1%2FDocuments%2FG%C3%BCncel%2FSinema+Sekt%C3%B6r+Raporu_06.04.2016.pdf
Alternatif Medyanın Eleştirel Bir Teorisine Doğru, Christian Fuchs, Ayrıntı Dergi, Ağu 14, 2015, http://ayrintidergi.com.tr/alternatif-medyanin-elestirel-bir-teorisine-dogru/
Weekly Contents
| Week | Weekly Contents |
|---|---|
| 1 | The meaning and importance of mass communication |
| 2 | Communication process and communication model |
| 3 | Persuasion theories |
| 4 | Mass media effects |
| 5 | Effects theories |
| 6 | Bullet Theory |
| 7 | Silence Spiral |
| 8 | Mid Term |
| 9 | Modern theories: McLuhan, Postman, |
| 10 | Modern theories:Chomsky, Baudrillard |
| 11 | Mass Media Cartel in Globalization Process |
| 12 | Relationship of Big Media Companies, politics and big capital |
| 13 | Presentations |
| 14 | Presentations |
Assessment System
| Activities | Number | Contribution |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Total | 2 | 100 |
| Activities | Number | Contribution |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 20 |
| Midterm Examinations (including preparation) | 2 | 80 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Total | 3 | 100 |
Relation of Proficiency
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student can ımprove corporate marketing strategies. | X | ||||
| 2 | Student can produce brand management strategies. | X | ||||
| 3 | The student can analyse advertising campaigns. | X | ||||
| 4 | The student have knowledge about research methodes. | X | ||||
| 5 | The student have knowledge about corporate identity and corporate image. | X | ||||
| 6 | The student can follow trends and innovative developpements on communication. | X | ||||
| 7 | Students can gather strategical and analytical thinking skils. | X | ||||
ECTS
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 3 | 42 |
| Assignments | 0 | 0 | 0 |
| Presentation | 1 | 10 | 10 |
| Midterm Examinations (including preparation) | 1 | 20 | 20 |
| Project | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Other Applications | 0 | 0 | 0 |
| Final Examinations (including preparation) | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Term Paper/ Project | 0 | 0 | 0 |
| Portfolio Study | 0 | 0 | 0 |
| Reports | 0 | 0 | 0 |
| Learning Diary | 0 | 0 | 0 |
| Thesis/ Project | 0 | 0 | 0 |
| Seminar | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Workload | 144 | ||
| Total Workload / 25 | 5.76 | ||
| Credits ECTS | 6 | ||