International Marketing Management

Content

Objective

This course aims to teach the fundamental concepts, principles and strategies of international marketing.

Course Content

Week 1. Basic concept in retailing

Week 2. Types of retailers

Week 3. Types of retailers

Week 4. Retail consumption management

Week 5. Retail market strategies

Week 6. Location strategies

Week 7. Site selection strategies

Week 8.Mid-term Exam

Week 9. Information systems and supply chain management organization structure and human resource management

Week 10. Customer relationship management. Merchandise management

Week 11. Pricing strategies

Week 12. Retailing communication mix policies

Week 13. Store management principles

Week 14. Store design principles. Customer services

Course Learning Outcomes

1. Students will be able to evaluate environmental factors which are effective in international marketing.
2. Students will be able to manage researches which determine the opportunities in international marketing.
3. Students will be able to make competition analyze in international markets.
4. Students will be able to develop international market entry strategies.
5. Students will be able to make analyze about international market entry strategies.

References

? Levy, Micheal ve Weitz, Barton A. (2004), Retailing Management, McGraw Hill Inc. New York. (Ders Kitabı)
? Karfft, Manfred, Manrala, Murali K. (editors), (2006), Retailing in the 21st Century: Current and Future Trends, Springer, New York.
• Varley R. ve Rafiq M., (2004) Principles of Retail Management, Palgrave Macmillan, UK
? Tek, Ö.B. ve Orel, D.F. (2006), Perakende Pazarlama Yönetimi, 2. Baskı, Birleşik Matbaacılık, İzmir

Assessment System

ECTS