Economics

Strategy, Firms and Markets(ECON302)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
ECON302 Strategy, Firms and Markets 6 3 3 3 3 5
Prerequisites
Admission Requirements
Language of Instruction French
Course Type Compulsory
Course Level Bachelor Degree
Course Instructor(s) Bilge ÖZTÜRK GÖKTUNA goktunabilge@gmail.com (Email)
Assistant
Objective This course aims to analyze market structures and industrial performance with the help of microeconomics and game theory.
Content This course deepens the knowledge in theories of the firm, in industrial economics and in theory of imperfect competition. The course begins with the study of innovation, research and development and the effect of the patent system and continues with the role of information and analysis of marketing techniques, pricing policies.
Course Learning Outcomes 1. Strategic approach to the market
2. Analysis of behaviour of agents
3. Technical formulation of market structures
Teaching and Learning Methods The main models are presented in class. The course places emphasis on the presentation of students and discussion of remaining models on marketing and pricing techniques.
References Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996
Greer, D. Industrial Organization and Public Policy, 3rd ed. MacMillan, 1992.
Lipczynski J., Wilson J., Goddard J., Industrial organization: competition, strategy, policy, Prentice Hall/Financial Times, 2005.
Motta, M. Competition Policy. Cambridge University Press, 2004. Pepall, L., Richards, D., and Norman, G. Industrial Organization.
Thomson South-Western, 1999.
Tirole, J. The Theory of Industrial Organization. MIT Press, 1988.
Waldman, D. & E. Jensen. Industrial Organization, 3rd edition. Pearson- Prentice Hall, 2007.
Print the course contents
Theory Topics
Week Weekly Contents
1 Role of information: price dispersion and search theory
2 Horizontal and vertical differentiation
3 Presentation: Pricing techniques
4 Presentation: Marketing techniques
5 Presentation: Durability
6 Presentation: Asymmetric information
7 Presentation: Quality and durability
8 Presentation: Innovation and R&D
9 Presentation: Patents and licences, R&D et concurrence internationale
10 Presentation: Standards and compatibility
11 Presentation: Dealership
12 Presentation: Advertising
13 Presentation: Divers industries
14 Presentation: Divers industries
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 50
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 50
No Program Learning Outcomes Contribution
1 2 3 4 5
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 14 3 42
Presentation 1 18 18
Final Examinations (including preparation) 1 12 12
Total Workload 114
Total Workload / 25 4,56
Credits ECTS 5
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