Media Planning and Execution(RPP305)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| RPP305 | Media Planning and Execution | 5 | 2 | 0 | 0 | 2 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Barış KARA bkaragsu@gmail.com (Email) Onurcan GÜDEN oguden@gsu.edu.tr (Email) |
| Assistant | |
| Objective | Media planning is one of the most effective marketing tools. By the increase of media tools, right and effective media planning became much more important. Depending on new development of media and advertising area, one of the course objective is explaining how to do accurate and effective media plan; the other is demonstrating how to determine when and where advertising campaign publish; and the third objective is demonstrating effective budget planning in order to access target audience in a most effective way. |
| Content |
1. Week: What is media planning? 2. Week: What is the aim of media planning? 3. Week: Media planning process 4. Week: SWOT Analysis of media channels 5. Week: General media planning terms 6. Week: Turkey media planning environment 7. Week: Introduction to detail media planning process depending on channels 8. Week: TV planning 9. Week: Radio planning 10. Week: Magazine and newspaper planning 11. Week: Cinema planning 12. Week. Digital media planning 13. Week: Outdoor planning 14. Week: Examples of media planning presentations |
| Course Learning Outcomes | At the end of this course students will; Learn what is media planning, aim of media planning and process of media planning Be informed about general terms about media planning and how to do SWOT analysis of media channels with examples. |
| Teaching and Learning Methods | PPT, case studies, discussions |
| References |
Geskey R. D. (2011). Media Planning & Buying In the 21st Century. CreateSpace Independent Publishing Platform Katz, H. (2016). The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. Routledge. Sissors, J. Z. (2010). Advertising Media Planning. McGraw-Hill Education Young A. (2014). Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | 1. Week: What is media planning? |
| 2 | 2. Week: What is the aim of media planning? |
| 3 | 3. Week: Media planning process |
| 4 | 4. Week: SWOT Analysis of media channels |
| 5 | 5. Week: General media planning terms |
| 6 | 6. Week: Turkey media planning environment |
| 7 | 7. Week: Introduction to detail media planning process depending on channels |
| 8 | 8. Week: TV planning |
| 9 | 9. Week: Radio planning |
| 10 | 10. Week: Magazine and newspaper planning |
| 11 | 11. Week: Cinema planning |
| 12 | 12. Week. Digital media planning |
| 13 | 13. Week: Outdoor planning |
| 14 | 14. Week: Examples of media planning presentations |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Toplam | 0 | 0 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Toplam | 0 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 | 0,00 | ||
| Credits ECTS | 0 | ||