Industrial Marketing(G447)
Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
---|---|---|---|---|---|---|---|
G447 | Industrial Marketing | 7 | 3 | 0 | 0 | 3 | 5 |
Prerequisites | |
Admission Requirements |
Language of Instruction | French |
Course Type | Elective |
Course Level | Bachelor Degree |
Course Instructor(s) | JEAN MICHEL BALASQUE jmbalasque@gsu.edu.tr (Email) |
Assistant | |
Objective | The goal of the course is to be operational. It should allow the student to understand the main theories in marketing and their concrete applications within companies aiming consumers or other companies |
Content |
1st lesson: What is marketing? Objectives and controversies. 2nd course: Analysis of consumer behavior 3rd course: Analysis of industrial purchasing 4th course: Elements of market analysis 5th lesson: Synthesis and examples 6th lesson: Case study 7th course: Elements of definition of a marketing strategy 8th lesson: SWOT analysis and its extensions 9.th course: Targeting and positioning 10th course: MIX Marketing 11.th course: MIX Marketing 12th course: MIX Marketing 13. Course: The limits of analysis - The specificities of the industrial field. 14.th lesson: Case and synthesis |
Course Learning Outcomes |
At the end of this course, the student must be able to: 1. Know the foundations and methods of analyzing consumer behavior 2. Understand the main specificities of industrial marketing and their implications. 3. Develop and implement the main stages of a classic marketing analysis 4. Interpret and criticize a simple marketing approach. |
Teaching and Learning Methods |
1. Explanation and analysis of basic marketing strategies that can be used 2. Application around the critical examination of concrete cases and the definition of complementary and / or different strategies. |
References |
Numerous works and books including: Mercator: Theories and New Marketing Practices by Jacques Lendrevie, Julien Lévy, Denis Lindon, Collectif Marketing Management by Philip Kotler, Kevin Lane Keller, Delphine Manceau, Bernard Dubois Educational material and analyzed cases will be made available to students on Microsoft Teams. |
Theory Topics
Week | Weekly Contents |
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Practice Topics
Week | Weekly Contents |
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Contribution to Overall Grade
Number | Contribution | |
---|---|---|
Toplam | 0 | 0 |
In-Term Studies
Number | Contribution | |
---|---|---|
Toplam | 0 | 0 |
No | Program Learning Outcomes | Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 |
Activities | Number | Period | Total Workload |
---|---|---|---|
Total Workload | 0 | ||
Total Workload / 25 | 0,00 | ||
Credits ECTS | 0 |