Marketing Principles(Mİ504)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Mİ504 | Marketing Principles | 2 | 3 | 0 | 0 | 3 | 6 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | The aim of this course is to teach the changes in the definition of marketing, marketing approaches and principles and policies related to marketing. Within the scope of this course, it is aimed that students will have a marketing perspective by analyzing the basic principles of marketing. |
| Content |
Week 1. Marketing and Basic Concepts Week 2. Marketing and Basic Concepts Week 3. Strategic Planning and Marketing Process Week 4. Marketing Environment Week 5. Marketing Environment Week 6. Marketing Information System and Marketing Research Week 7. Marketing Information System and Marketing Research Week 8. Consumer Behavior Week 9. Midterm Exam Week 10. Consumer Behavior/ Organizational Customer Behavior Week 11. Marketing Segmentation, Targeting and Positioning Week 12. Marketing Segmentation, Targeting and Positioning Week 13. International Marketing Week 14. Marketing and Ethics |
| Course Learning Outcomes |
1. To be able to define and synthesize concepts and facts related to marketing. 2. To be able to analyze basic marketing components. 3. To be able to analyze the market environment and make inferences about marketing management and opportunities. 4. To be able to define the marketing activities of a business and create marketing programs. 5. To be able to follow the current developments in the field of marketing and use this information to create new strategies. |
| Teaching and Learning Methods | |
| References | Philip Kotler ve Gary Armstrong, Principles of Marketing, Pearson Education, New Jersey. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Marketing and Basic Concepts |
| 2 | Marketing and Basic Concepts |
| 3 | Strategic Planning and Marketing Process |
| 4 | Marketing Environment |
| 5 | Marketing Environment |
| 6 | Marketing Information System and Marketing Research |
| 7 | Marketing Information System and Marketing Research |
| 8 | Consumer Behavior |
| 9 | Midterm Exam |
| 10 | Consumer Behavior/ Organizational Customer Behavior |
| 11 | Marketing Segmentation, Targeting and Positioning |
| 12 | Marketing Segmentation, Targeting and Positioning |
| 13 | International Marketing |
| 14 | Marketing and Ethics |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 30 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The student will be able to use the knowledge and skills needed for upper echelons of management. | X | ||||
| 2 | The student will be able to identify the behaviors to minimize the risks by taking into account internal and external conditions that effect the organization. | X | ||||
| 3 | The student should have the general knowledge about labor law, sociology, psychology, organizational sociology, logistics and quantitative methods that can be needed out of basic management functions. | X | ||||
| 4 | The student should have a command of information and communication technologies that are needed for professional business life. | X | ||||
| 5 | The student should keep the competitive power of business at higher levels in the increasing globalization and competition conditions with following visionary applications. | X | ||||
| 6 | The student will be able to identify the changes that are in the internal and external environment of business and the problems which are caused by these changes in time. Also, the student should improve solutions for these problems and apply them. | X | ||||
| 7 | The student will be able to generate the solutions for managerial problems with the help of management games and simulation techniques. | |||||
| 8 | The student should make presentations and discuss managerial problems at least two foreign languages. | X | ||||
| 9 | The student will be able to tend towards practices of case study and sample event assessment and contribute the projects in which he/she serves. | |||||
| 10 | The student should get the responsibility in teamwork and contribute to team work. | X | ||||
| 11 | The student should get the habit of updating his technical skills to adjust the changing and improving scientific and technologic environment. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 2 | 28 |
| Midterm Examinations (including preparation) | 1 | 10 | 10 |
| Final Examinations (including preparation) | 1 | 10 | 10 |
| Total Workload | 76 | ||
| Total Workload / 25 | 3,04 | ||
| Credits ECTS | 3 | ||