Reporting Techniques(PM544)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PM544 | Reporting Techniques | 2 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the research and reporting techniques. |
| Content |
Week 1. Introduction to qualitative research Week 2. Yıldırım, E. (2002). ‘Cogito Ergo Sum’dan ‘Vivo Ergo Sum’a Örgütsel Analiz. Yönetim Araştırmaları Dergisi, 2(2), 155-185. Week 3. Benavides, T. B. T., & Garelli, J. L. P. (2019). Understanding digital moms: motivations to interact with brands on social networking sites. Qualitative Market Research, 22(1), 70-87. Okazaki, S., & Rivas, J. A. (2002). A content analysis of multinationals’ Web communication strategies: cross-cultural research framework and pre-testing. Internet Research. Vol.12 No.5, 380-390 Thompson, C. J., & Haytko, D. L. (1997). Speaking of fashion: consumers' uses of fashion discourses and the appropriation of countervailing cultural meanings. Journal of consumer research, 24(1), 15-42. Week 4. Fundamental transformations in scientific research methods, qualitative research in scientific research tradition Week 5. The process of qualitative research, sampling in qualitative research Week 6. Depth interview, focus group Week 7. Mid-term Exam Week 8. Observation, document review Week 9. Data analysis in qualitative research Week 10. Ethnographic research Week 11. Phenomenology Week 12. Grounded theory Week 13. Presentation Week 14. Presentation |
| Course Learning Outcomes |
1. Students will be able to design a qualitative research in marketing. 2. Students will be able to determine the sampling process and design the data collection tools in qualitative research. 3. As a requirement of qualitative research Students will be able to collect data in field with researcher identity and analyze them with proper techniques. 4. Students will be able to evaluate and interpret the research findings. 5. Students will be able to know techniques about how to write report, thesis and articles. |
| Teaching and Learning Methods | |
| References |
Ali Yıldırım & Hasan Şimşek (2004), Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Seçkin Yayınevi Türker Baş, Ulun Akturan (2008), Nitel Araştırma Yöntemleri Nvivo 7.0 ile Nitel Veri Analizi, Seçkin Kitabevi |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction to qualitative research |
| 2 | Yıldırım, E. (2002). ‘Cogito Ergo Sum’dan ‘Vivo Ergo Sum’a Örgütsel Analiz. Yönetim Araştırmaları Dergisi, 2(2), 155-185. |
| 3 | Q?? |
| 4 | Fundamental transformations in scientific research methods, qualitative research in scientific research tradition |
| 5 | The process of qualitative research, sampling in qualitative research |
| 6 | Depth interview, focus group |
| 7 | Mid-term Exam |
| 8 | Observation, document review |
| 9 | Data analysis in qualitative research |
| 10 | Ethnographic research |
| 11 | Phenomenology |
| 12 | Grounded theory |
| 13 | Presentation |
| 14 | Presentation |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 30 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students will be able to use advanced theoretical and practical knowledge which they gained about marketing and related disciplines. | X | ||||
| 2 | In the discipline of the production management and marketing Students will be able to search basic problems with scientific methods, interpret and evaluate the data and create plans. | X | ||||
| 3 | Students will be able to take responsibility and produce solutions as an individual or to be a team member about complex problems which they can come across in business life unpredictably. | X | ||||
| 4 | Students will be able to use market opportunities for companies benefit via research findings. | X | ||||
| 5 | Students will be able to define regional and global subjects which affect the marketing discipline directly or indirectly, develop solutions or strategies which depend on evidence and researches. | X | ||||
| 6 | Students will be able to detect and evaluate different problems in marketing area and use them in cross discipline studies. | X | ||||
| 7 | Students will be able to have computer software and usage knowledge which are needed in production management and marketing. | X | ||||
| 8 | Students will be able to define company’s problems via using quantitative decision making techniques and present solutions. | |||||
| 9 | Students will be able to have academic thinking skills in production management and marketing. | X | ||||
| 10 | Students will be able to create innovative and pioneer marketing idea. | X | ||||
| 11 | Students will be able to develop effective supply chain strategies via analyzing the development in logistics. | |||||
| 12 | Students will be able to have ethical values in marketing area and take action in the light of those values. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 6 | 78 |
| Assignments | 1 | 20 | 20 |
| Midterm Examinations (including preparation) | 1 | 14 | 14 |
| Final Examinations (including preparation) | 1 | 21 | 21 |
| Total Workload | 175 | ||
| Total Workload / 25 | 7,00 | ||
| Credits ECTS | 7 | ||