Marketing Applications(PM542)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| PM542 | Marketing Applications | 2 | 3 | 0 | 0 | 3 | 7 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Mehmet Yaman ÖZTEK moztek@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental policies related with marketing management. |
| Content |
Week 1. Product Policies- Theory and Case study discussions Week 2. Product Policies- Theory and Case study discussions Week 3. Pricing Policies- Theory and Case study discussions Week 4. Pricing Policies- Theory and Case study discussions Week 5. Distribution Policies- Theory and Case study discussions Week 6. Distribution Policies- Theory and Case study discussions Week 7. Mid-term Exam Week 8.Retailing Management- Theory and Case study discussions Week 9. Logistic Management- Theory and Case study discussions Week 10. Promotion Policies- Theory and Case study discussions Week 11. Sales Management- Theory and Case study discussions Week 12. Advertising Management- Theory and Case study discussions Week 13. International marketing- Theory and Case study discussions Week 14. Marketing Ethics- Theory and Case study discussions |
| Course Learning Outcomes |
1. Students will be able to develop affective product policies under the competition conditions. 2. Students will be able to analyze pricing dynamics to use it to get competitive advantage. 3. Students will be able to create structures which improve the collaboration between channel members and implement policies which increase market shares. 4. Students will be able to develop promotion policies which can change the demand in favor of company. 5. Students will be able to put customer relations in the center of marketing management. |
| Teaching and Learning Methods | |
| References |
? Principles of Marketing, Philip Kotler & Gary Armstrong ? Marketing, Jean Pierrre Helfer, Jacques Orsoni ? Le Marketing Fondements et Pratique, Pierre-Louis Dubois, Alain Jolibert ? Pazarlama İlkeleri, Mehmet Karafakioğlu |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Product Policies- Theory and Case study discussions |
| 2 | Product Policies- Theory and Case study discussions |
| 3 | Pricing Policies- Theory and Case study discussions |
| 4 | Pricing Policies- Theory and Case study discussions |
| 5 | Distribution Policies- Theory and Case study discussions |
| 6 | Distribution Policies- Theory and Case study discussions |
| 7 | Mid-term Exam |
| 8 | Retailing Management- Theory and Case study discussions |
| 9 | Logistic Management- Theory and Case study discussions |
| 10 | Promotion Policies- Theory and Case study discussions |
| 11 | Sales Management- Theory and Case study discussions |
| 12 | Advertising Management- Theory and Case study discussions |
| 13 | International marketing- Theory and Case study discussions |
| 14 | Marketing Ethics- Theory and Case study discussions |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 40 |
| Contribution of final exam to overall grade | 1 | 60 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 40 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 1 | 40 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students will be able to use advanced theoretical and practical knowledge which they gained about marketing and related disciplines. | X | ||||
| 2 | In the discipline of the production management and marketing Students will be able to search basic problems with scientific methods, interpret and evaluate the data and create plans. | X | ||||
| 3 | Students will be able to take responsibility and produce solutions as an individual or to be a team member about complex problems which they can come across in business life unpredictably. | X | ||||
| 4 | Students will be able to use market opportunities for companies benefit via research findings. | X | ||||
| 5 | Students will be able to define regional and global subjects which affect the marketing discipline directly or indirectly, develop solutions or strategies which depend on evidence and researches. | X | ||||
| 6 | Students will be able to detect and evaluate different problems in marketing area and use them in cross discipline studies. | X | ||||
| 7 | Students will be able to have computer software and usage knowledge which are needed in production management and marketing. | |||||
| 8 | Students will be able to define company’s problems via using quantitative decision making techniques and present solutions. | |||||
| 9 | Students will be able to have academic thinking skills in production management and marketing. | X | ||||
| 10 | Students will be able to create innovative and pioneer marketing idea. | X | ||||
| 11 | Students will be able to develop effective supply chain strategies via analyzing the development in logistics. | X | ||||
| 12 | Students will be able to have ethical values in marketing area and take action in the light of those values. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 13 | 6 | 78 |
| Assignments | 1 | 30 | 30 |
| Midterm Examinations (including preparation) | 0 | 14 | 0 |
| Final Examinations (including preparation) | 1 | 25 | 25 |
| Total Workload | 175 | ||
| Total Workload / 25 | 7,00 | ||
| Credits ECTS | 7 | ||