Strategy, Firms and Markets(ECON454)
Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
---|---|---|---|---|---|---|---|
ECON454 | Strategy, Firms and Markets | 8 | 3 | 3 | 3 | 3 | 5 |
Prerequisites | |
Admission Requirements |
Language of Instruction | French |
Course Type | Elective |
Course Level | Bachelor Degree |
Course Instructor(s) | Bilge ÖZTÜRK GÖKTUNA goktunabilge@gmail.com (Email) |
Assistant | |
Objective | The course offers micro-economic and game-theoretic analyses of market structure and performance of industries. |
Content | This course addresses technology issues, such as innovation, research and development, and the effect of the patent system. The last part is devoted to the role of information and marketing and pricing techniques, such as advertising, durability, warranties, two-part tariffs, nonuniform pricing, bundling and tying, and dealerships. |
Course Learning Outcomes |
1. Strategic approach to the market 2. Analysis of behaviour of agents 3. Technical formulation of market structures |
Teaching and Learning Methods | The main models are presented in class. The course places emphasis on the presentation of students and discussion of remaining models on marketing and pricing techniques. |
References |
Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996 Lipczynski J., Wilson J., Goddard J., Industrial organization: competition, strategy, policy, Prentice Hall/Financial Times, 2005. |
Theory Topics
Week | Weekly Contents |
---|---|
1 | Role of information-principal-agent model: determination of salary, employment contract |
2 | Role of information: promotion, managerial incentives and taxation |
3 | Price dispersion and search theory |
4 | Presentation on pricing techniques (two part tariff, non-linear pricing and peak load pricing) |
5 | Presentation on techniques of marketing |
6 | Presentation on durability |
7 | Presentation on asymetric information |
8 | Presentation on quality and durability |
9 | Presentation on research and developpement: innovation classifications and innovation and patent races |
10 | Presentation on research and developpement: cooperation in R&D, patents and licensing, R&D subsidies and international competition |
11 | Presentation on standards and compatibility |
12 | Presentation on dealership |
13 | Divers industries |
14 | Divers industries |
Practice Topics
Week | Weekly Contents |
---|
Contribution to Overall Grade
Number | Contribution | |
---|---|---|
Contribution of in-term studies to overall grade | 1 | 40 |
Contribution of final exam to overall grade | 1 | 50 |
Toplam | 2 | 90 |
In-Term Studies
Number | Contribution | |
---|---|---|
Presentation | 1 | 40 |
Other | 1 | 10 |
Toplam | 2 | 50 |
No | Program Learning Outcomes | Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 |
Activities | Number | Period | Total Workload |
---|---|---|---|
Class Hours | 14 | 3 | 42 |
Working Hours out of Class | 14 | 4 | 56 |
Presentation | 1 | 10 | 10 |
Final Examinations (including preparation) | 1 | 12 | 12 |
Total Workload | 120 | ||
Total Workload / 25 | 4,80 | ||
Credits ECTS | 5 |