Economics

Strategy, Firms and Markets(ECON454)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
ECON454 Strategy, Firms and Markets 8 3 3 3 3 5
Prerequisites
Admission Requirements
Language of Instruction French
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Bilge ÖZTÜRK GÖKTUNA goktunabilge@gmail.com (Email)
Assistant
Objective The course offers micro-economic and game-theoretic analyses of market structure and performance of industries.
Content This course addresses technology issues, such as innovation, research and development, and the effect of the patent system. The last part is devoted to the role of information and marketing and pricing techniques, such as advertising, durability, warranties, two-part tariffs, nonuniform pricing, bundling and tying, and dealerships.
Course Learning Outcomes 1. Strategic approach to the market
2. Analysis of behaviour of agents
3. Technical formulation of market structures
Teaching and Learning Methods The main models are presented in class. The course places emphasis on the presentation of students and discussion of remaining models on marketing and pricing techniques.
References Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996
Lipczynski J., Wilson J., Goddard J., Industrial organization: competition, strategy, policy, Prentice Hall/Financial Times, 2005.
Print the course contents
Theory Topics
Week Weekly Contents
1 Role of information-principal-agent model: determination of salary, employment contract
2 Role of information: promotion, managerial incentives and taxation
3 Price dispersion and search theory
4 Presentation on pricing techniques (two part tariff, non-linear pricing and peak load pricing)
5 Presentation on techniques of marketing
6 Presentation on durability
7 Presentation on asymetric information
8 Presentation on quality and durability
9 Presentation on research and developpement: innovation classifications and innovation and patent races
10 Presentation on research and developpement: cooperation in R&D, patents and licensing, R&D subsidies and international competition
11 Presentation on standards and compatibility
12 Presentation on dealership
13 Divers industries
14 Divers industries
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 50
Toplam 2 90
In-Term Studies
  Number Contribution
Presentation 1 40
Other 1 10
Toplam 2 50
No Program Learning Outcomes Contribution
1 2 3 4 5
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 14 4 56
Presentation 1 10 10
Final Examinations (including preparation) 1 12 12
Total Workload 120
Total Workload / 25 4,80
Credits ECTS 5
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