Retail Management(G444)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G444 | Retail Management | 6 | 3 | 0 | 0 | 3 | 5 |
| Prerequisites | G342 |
| Admission Requirements | G342 |
| Language of Instruction | Turkish |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Ulun AKTURAN uakturan@gsu.edu.tr (Email) |
| Assistant | |
| Objective | This course aims to teach the fundamental concepts, principles and strategies of retailing management. |
| Content |
Week 1. Basic concept in retailing Week 2. Types of retailers Week 3. Types of retailers Week 4. Retail consumption management Week 5. Retail market strategies Week 6. Location strategies Week 7. Site selection strategies Week 8.Mid-term Exam Week 9. Information systems and supply chain management organization structure and human resource management Week 10. Customer relationship management. Merchandise management Week 11. Pricing strategies Week 12. Retailing communication mix policies Week 13. Store management principles Week 14. Store design principles. Customer services |
| Course Learning Outcomes |
1. Students will be able to know and synthesize basic concept related to retail management. 2. Students will be able to develop competition strategies in retailing. 3. Students will be able to develop strategies about product, price, distribution and promotion in retailing. 4. Students will be able to make location analyze. 5. Students will be able to make analyzes about customer relationship management. |
| Teaching and Learning Methods | |
| References |
? Levy, Micheal ve Weitz, Barton A. (2004), Retailing Management, McGraw Hill Inc. New York. (Ders Kitabı) ? Karfft, Manfred, Manrala, Murali K. (editors), (2006), Retailing in the 21st Century: Current and Future Trends, Springer, New York. • Varley R. ve Rafiq M., (2004) Principles of Retail Management, Palgrave Macmillan, UK ? Tek, Ö.B. ve Orel, D.F. (2006), Perakende Pazarlama Yönetimi, 2. Baskı, Birleşik Matbaacılık, İzmir |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Basic concept in retailing |
| 2 | Types of retailers |
| 3 | Types of retailers |
| 4 | Retail consumption management |
| 5 | Retail market strategies |
| 6 | Location strategies |
| 7 | Site selection strategies |
| 8 | Mid-term Exam |
| 9 | Information systems and supply chain management organization structure and human resource management |
| 10 | Customer relationship management. Merchandise management |
| 11 | Pricing strategies |
| 12 | Retailing communication mix policies |
| 13 | Store management principles |
| 14 | Store design principles. Customer services |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 1 | 60 |
| Contribution of final exam to overall grade | 1 | 40 |
| Toplam | 2 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 1 | 30 |
| Presentation | 0 | 0 |
| Midterm Examinations (including preparation) | 1 | 30 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 60 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. | X | ||||
| 2 | The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. | X | ||||
| 3 | The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. | X | ||||
| 4 | The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. | X | ||||
| 5 | The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. | X | ||||
| 6 | Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. | X | ||||
| 7 | Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. | X | ||||
| 8 | Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. | X | ||||
| 9 | The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. | X | ||||
| 10 | Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. | X | ||||
| 11 | Consciousness of taking into account ethical values, when making decisions and being involved in business life. | X | ||||
| 12 | Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 12 | 3 | 36 |
| Assignments | 1 | 15 | 15 |
| Midterm Examinations (including preparation) | 1 | 15 | 15 |
| Final Examinations (including preparation) | 1 | 17 | 17 |
| Total Workload | 125 | ||
| Total Workload / 25 | 5,00 | ||
| Credits ECTS | 5 | ||