Master Program in Strategic Communications Management

Visual Culture(SİY 631)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
SİY 631 Visual Culture 1 2 0 0 2 4
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) Halime YÜCEL BOURSE hbyucel@gsu.edu.tr (Email)
Assistant
Objective The main objective of this course is to examine how images are produced, circulated, and received as well as the theories of semiotics that make the visual world comprehensible.
Content Characteristics of the visual culture
Notion of image
Visual semiotics
Course Learning Outcomes 1. Understanding the image

2. Learning the principals of semiotics

3. Learning analysing an image

4. Understandig the importance of image in our society
Teaching and Learning Methods presentations
discussions
students presentations
References Joseph Courtés, Semiotique. Dictionnaire raisonné de la théorie du langage. Hachette. 1994.
Martine Joly, Introduction à l’analyse de l’image. Broché.
Mariette Julien, L’Image Publicitaire des Parfums: Communication Olfactive, Paris, Harmattan, 1997.
Hal Niedzviecki, Dikizleme Günlüğü, Ayrıntı Yayınları.
Diana Crane, Moda ve Gündemleri, Ayrıntı Yayınları.
Jean Baudrillard, Tam Ekran, YKY.
Kevin Robins, İmaj, Ayrıntı Yayınları.
Peter Burke, Tarihin Görgü Tanıkları, Kitap Yayınevi.
Rudolf Arnheim, Görsel Düşünme, Metis.
George Ritzer, Büyüsü Bozulmuş Dünyayı Büyülemek, Ayrıntı Yayınları.
George Ritzer, Toplumun McDonaldlaştırılması, Ayrıntı Yayınları.
Print the course contents
Theory Topics
Week Weekly Contents
1 Characteristics of the visual culture
2 Evolution of the visual culture
3 Notion of image
4 Notion of image
5 Semiotics
6 Visual semiotics
7 Presentations
8 Presentations
9 Advertising image analysis
10 Advertising image analysis
11 Television image analysis
12 Movie image analysis
13 Movie image analysis
14 Movie image analysis
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 2 100
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 100
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Acknowledge strategic thinking and analytical skills required to solve communication problems. X
2 Design, implement and manage specific projects in the field of strategic communication. X
3 Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. X
4 Implements and promotes the professional code of ethics. X
5 Realise the correlations between culture, communication and modifications of the organisations. X
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 3 42
Assignments 1 15 15
Presentation 1 10 10
Total Workload 95
Total Workload / 25 3,80
Credits ECTS 4
Scroll to Top