Public Relations Theories and Ethics(SİY 611)
Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
---|---|---|---|---|---|---|---|
SİY 611 | Public Relations Theories and Ethics | 1 | 2 | 0 | 0 | 2 | 5 |
Prerequisites | |
Admission Requirements |
Language of Instruction | Turkish |
Course Type | Compulsory |
Course Level | Masters Degree |
Course Instructor(s) | İnci ÇINARLI icinarli@gsu.edu.tr (Email) |
Assistant | |
Objective | This course aims to describe basic knowledge on theories, models and concepts of public relations discipline and ethical issues concerning the domain. Within this course public relations will not only be studied by a managerial and instrumental perspective, but as a social activity and social phenomenon, aiming to bring an analytical and critical perspective to students. |
Content |
Theories and models of public relations Strategic communication and PR as social phenomenon Public manipulation and new forms of the propaganda Ethical decision making Corporate social responsibility and sustainability |
Course Learning Outcomes |
At the end of this course student can; 1. Acknowledge public relations theories and models. 2. Acknowledge ethical principles in public relations domain and question ethical issues. 3. Realise strategic communication practices. 4. Realise analytical and ethical questioning on public relations domain. |
Teaching and Learning Methods |
Presentations Discussions Students' presentations |
References |
Lecture notes. ? CHOMSKY Noam, Medya Denetimi: Immediast Bildirgesi. 2. Baskı, İstanbul: Tüm Zamanlar Yayıncılık, 1995. ? CUTLIP S.M., CENTER A.H. and BROOM G.M., Effective Public Relations, 8th. Edition, New Jersey: Prentice-Hall International, 2000. ÇINARLI İnci, Stratejik İletişim Yönetimi, İstanbul: Beta Yayınları, 2009. ERDOĞAN, İrfan, İletişimi Anlamak, Ankara: Erk Yayınları, 2002. ? ERDOĞAN İrfan T,eori ve Pratikte Halkla İlişkiler, Ankara: Erk Yayınları, 2006. ? EWEN Stuart. R! A Social History of Spin, New York: Basic Books, 1996. ? GRUNIG James E. and HUNT Todd, Managing Public Relations, New York: Holt, Reinehart ve Wilson Inc., 1984. ? IHLEN Øyvind, VAN RULER Betteke and FREDRIKSSON Magnus, Public Relations and Social Theory: Key Figures and Concepts, New York: Routledge, 2009. ? JOWETT Garth S. and O’DONNELL Victoria, Propaganda and Persuasion, 4th. Ed., California: Sage Publications, 2006. ? L’ETANG Jacquie and PIECZKA, Magda (der.), Halkla İlişkilerde Eleştirel Yaklaşımlar, Ankara: Vadi Yayınları, 2002. ? MOLONEY Kevin, Rethinking Public Relations: The Spin and the Substance, New York: Routledge, 2000. OKAY Ayla and OKAY Aydemir, Halka İlişkiler Kavram, Strateji ve Uygulamaları, Genişletilmiş 3.Basım, İstanbul: Der Yayınları, 2007. ? ÖZBEK Meral (Ed.), Kamusal Alan, İstanbul: Hil Yayın, 2005. ? PRATKANIS Anthony and ARONSON Elliot, Propaganda Çağı: İknanın Gündelik Kullanımı ve Suistimali, Çev.Nagihan Haliloğlu, İstanbul: Paradigma Yayınları, 2008. ? TOTH Elisabeth L. and HEATH Robert L.(ed.), Rhetorical and Critical Approaches to Public Relations, New Jersey: Lawrence and Erlbaum Associates, 2002. |
Theory Topics
Week | Weekly Contents |
---|---|
1 | Definition of the discipline of public relations / Strategic Communication Management |
2 | History of public relations |
3 | Public relations models |
4 | Public relations theories and critical method / Public opinion and PR |
5 | Hegemony, engineering of consent and PR |
6 | Manipulation, misinformation-disinformation, spin…(ex. Iraqi War) |
7 | Mid-term exam |
8 | International public relations and globalization |
9 | News management |
10 | Public relations and ethics (introduction to philosophy of ethics: Aristotle, Hobbes, Bentham, Mill, Kant…) |
11 | Ethical decision making mechanisms / Ethic models in public relations implementations |
12 | Corporate social responsibility (CSR), sustainability, corporate citizenship |
13 | Social theory and public relations I (Weber, Bourdieu, Foucault, Giddens...) |
14 | Social theory and public relations II (Weber, Bourdieu, Foucault, Giddens...) |
Practice Topics
Week | Weekly Contents |
---|
Contribution to Overall Grade
Number | Contribution | |
---|---|---|
Contribution of in-term studies to overall grade | 1 | 40 |
Contribution of final exam to overall grade | 1 | 60 |
Toplam | 2 | 100 |
In-Term Studies
Number | Contribution | |
---|---|---|
Assignments | 0 | 0 |
Presentation | 0 | 0 |
Midterm Examinations (including preparation) | 1 | 40 |
Project | 0 | 0 |
Laboratory | 0 | 0 |
Other Applications | 0 | 0 |
Quiz | 0 | 0 |
Term Paper/ Project | 0 | 0 |
Portfolio Study | 0 | 0 |
Reports | 0 | 0 |
Learning Diary | 0 | 0 |
Thesis/ Project | 0 | 0 |
Seminar | 0 | 0 |
Other | 0 | 0 |
Toplam | 1 | 40 |
No | Program Learning Outcomes | Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 |
Activities | Number | Period | Total Workload |
---|---|---|---|
Class Hours | 14 | 2 | 28 |
Working Hours out of Class | 10 | 3 | 30 |
Midterm Examinations (including preparation) | 5 | 4 | 20 |
Final Examinations (including preparation) | 7 | 5 | 35 |
Total Workload | 113 | ||
Total Workload / 25 | 4,52 | ||
Credits ECTS | 5 |