Master Program in Strategic Communications Management

Public Relations Theories and Ethics(SİY 611)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
SİY 611 Public Relations Theories and Ethics 1 2 0 0 2 5
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Compulsory
Course Level Masters Degree
Course Instructor(s) İnci ÇINARLI icinarli@gsu.edu.tr (Email)
Assistant
Objective This course aims to describe basic knowledge on theories, models and concepts of public relations discipline and ethical issues concerning the domain. Within this course public relations will not only be studied by a managerial and instrumental perspective, but as a social activity and social phenomenon, aiming to bring an analytical and critical perspective to students.
Content Theories and models of public relations
Strategic communication and PR as social phenomenon
Public manipulation and new forms of the propaganda
Ethical decision making
Corporate social responsibility and sustainability
Course Learning Outcomes At the end of this course student can;

1. Acknowledge public relations theories and models.
2. Acknowledge ethical principles in public relations domain and question ethical issues.
3. Realise strategic communication practices.
4. Realise analytical and ethical questioning on public relations domain.
Teaching and Learning Methods Presentations
Discussions
Students' presentations
References Lecture notes.
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CHOMSKY Noam, Medya Denetimi: Immediast Bildirgesi. 2. Baskı, İstanbul: Tüm Zamanlar Yayıncılık, 1995.
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CUTLIP S.M., CENTER A.H. and BROOM G.M., Effective Public Relations, 8th. Edition, New Jersey: Prentice-Hall International, 2000.

ÇINARLI İnci, Stratejik İletişim Yönetimi, İstanbul: Beta Yayınları, 2009.

ERDOĞAN, İrfan, İletişimi Anlamak, Ankara: Erk Yayınları, 2002.
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ERDOĞAN İrfan T,eori ve Pratikte Halkla İlişkiler, Ankara: Erk Yayınları, 2006.
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EWEN Stuart. R! A Social History of Spin, New York: Basic Books, 1996.
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GRUNIG James E. and HUNT Todd, Managing Public Relations, New York: Holt, Reinehart ve Wilson Inc., 1984.
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IHLEN Øyvind, VAN RULER Betteke and FREDRIKSSON Magnus, Public Relations and Social Theory: Key Figures and Concepts, New York: Routledge, 2009.
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JOWETT Garth S. and O’DONNELL Victoria, Propaganda and Persuasion, 4th. Ed., California: Sage Publications, 2006.
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L’ETANG Jacquie and PIECZKA, Magda (der.), Halkla İlişkilerde Eleştirel Yaklaşımlar, Ankara: Vadi Yayınları, 2002.
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MOLONEY Kevin, Rethinking Public Relations: The Spin and the Substance, New York: Routledge, 2000.

OKAY Ayla and OKAY Aydemir, Halka İlişkiler Kavram, Strateji ve Uygulamaları, Genişletilmiş 3.Basım, İstanbul: Der Yayınları, 2007.
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ÖZBEK Meral (Ed.), Kamusal Alan, İstanbul: Hil Yayın, 2005.
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PRATKANIS Anthony and ARONSON Elliot, Propaganda Çağı: İknanın Gündelik Kullanımı ve Suistimali, Çev.Nagihan Haliloğlu, İstanbul: Paradigma Yayınları, 2008.
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TOTH Elisabeth L. and HEATH Robert L.(ed.), Rhetorical and Critical Approaches to Public Relations, New Jersey: Lawrence and Erlbaum Associates, 2002.
Print the course contents
Theory Topics
Week Weekly Contents
1 Definition of the discipline of public relations / Strategic Communication Management
2 History of public relations
3 Public relations models
4 Public relations theories and critical method / Public opinion and PR
5 Hegemony, engineering of consent and PR
6 Manipulation, misinformation-disinformation, spin…(ex. Iraqi War)
7 Mid-term exam
8 International public relations and globalization
9 News management
10 Public relations and ethics (introduction to philosophy of ethics: Aristotle, Hobbes, Bentham, Mill, Kant…)
11 Ethical decision making mechanisms / Ethic models in public relations implementations
12 Corporate social responsibility (CSR), sustainability, corporate citizenship
13 Social theory and public relations I (Weber, Bourdieu, Foucault, Giddens...)
14 Social theory and public relations II (Weber, Bourdieu, Foucault, Giddens...)
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 40
Contribution of final exam to overall grade 1 60
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 0 0
Midterm Examinations (including preparation) 1 40
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 40
No Program Learning Outcomes Contribution
1 2 3 4 5
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 10 3 30
Midterm Examinations (including preparation) 5 4 20
Final Examinations (including preparation) 7 5 35
Total Workload 113
Total Workload / 25 4,52
Credits ECTS 5
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