Master Program in Strategic Communications Management

Intercultural Communication(SİY 623)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
SİY 623 Intercultural Communication 2 2 0 0 2 4
Prerequisites
Admission Requirements
Language of Instruction Turkish
Course Type Elective
Course Level Masters Degree
Course Instructor(s) Michel Bourse mbourse@gmail.com (Email)
Assistant
Objective The purpose of this course is to explain conceptual dimensions of globalization. In this course, globalization of culture will be defined. Economic, politic and cultural basis of Globalized World will be analyzed. The roles of notions of the theorists of “network society” and “technological determinism” in the creation of the myth of communication society will be interrogated. Furthermore, it will be discussed that how modern sociologists and anthropologists analyze global culture and communication. All these discussions will be analyzed by using examples of CNN International and CNN Turk.
Content (Subject Headings)
Course Learning Outcomes At the end of this course, the student will
- be able to know the globalized world and its tools
- explain the role of media in the global change
- understand the changing world forced by cultural globalization
- learn the concepts and theories of intercultural communication
- acquiring the skill of understanding the visual and written material in
- be able to make the links between social, cultural, economic and technological changes
Teaching and Learning Methods Theoretical course
References Nilgün Tutal, Küreselleşme İletişim Kültürlerarasılık, 2006, Kırmızı
Yayınları.
JohnTomlinson, Küreselleşme ve Kültür, 2000, Ayrıntı yay.
John Tomlinson, Kültürel Emperyalizm, 1999, Ayrıntı yay.
Armand Mattelart, La mondialisation de la communication. 1996,
Paris: PUf.
………………, La communication-monde, 1999. Paris. La
Découverte.
Print the course contents
Theory Topics
Week Weekly Contents
1 Basics notions on Globalization
2 Social, economic and cultural context of globalization
3 Technical Communication as a player in globalization
4 Myth communication
5 Information society
6 Intercultural communication and new communication technologies
7 Different paradigms and theories
8 Midterm
9 Civilization, diversity, universalism, particularism and exotism
10 Cultural gobalization and identity conflicts
11 Cultural Imperialism
12 Conflict between civilizations: Example of CNN Int.
13 The End of Eurocentrism?
14 Communication as normative value and ethics principles of the encounter with the other
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 60
Contribution of final exam to overall grade 1 40
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 0 0
Presentation 1 60
Midterm Examinations (including preparation) 0 0
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 1 60
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Acknowledge strategic thinking and analytical skills required to solve communication problems. X
2 Design, implement and manage specific projects in the field of strategic communication. X
3 Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. X
4 Implements and promotes the professional code of ethics. X
5 Realise the correlations between culture, communication and modifications of the organisations. X
Activities Number Period Total Workload
Class Hours 14 2 28
Working Hours out of Class 14 1 14
Presentation 1 15 15
Final Examinations (including preparation) 1 15 15
Other 1 3 3
Total Workload 75
Total Workload / 25 3,00
Credits ECTS 3
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