Web in Strategic Communication Management(SİY 671)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| SİY 671 | Web in Strategic Communication Management | 2 | 2 | 0 | 0 | 2 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | Turkish |
| Course Type | Compulsory |
| Course Level | Masters Degree |
| Course Instructor(s) | Kerem RIZVANOĞLU krizvanoglu@gsu.edu.tr (Email) |
| Assistant | |
| Objective | In this course, it is aimed to provide the students the ability to evaluate diverse interactive media at both content and form levels. Firstly, the course includes an in-depth analysis of Internet and Web phenomena through historicization and future projections. This evolution, which presents a diversity at both the user and the media level, will be investigated through a conceptualisation on populer interactive environments. Departing from an anaysis of the history of human-computer interaction, “graphical-user interface” and “usability” concepts will be explored through recent studies. In this context, interface design principles and procedures will be presented by focusing on examples from diverse media such as web sites, portals, mobile interfaces, IPTV, etc. At the end of the semestre, the students will be demanded to evaluate some popular interactive media and provide suggestions for revisions if needed. |
| Content |
Week 1: Introduction. Basic Concepts, Technologies, Applications. Week 2: Evolution of Internet and Web Phenomena From ARPANET to Web 2.0: Concepts and Applications A Critical Evaluation of Web 2.0 Paradigm: A New Information Architecture vs. Architecture of exploitation Wisdom of the Crowds vs. Hegemony of Amateurism Community Communication vs. Violation of Trust and Intimacy Future Projections: Web 3.0, Semantic Web, User-Generated Content. Week 3: User-Centered Design: Interface Design and Usability Historical Development of “Graphical User Interface” Usability Approach: Goal, Parameters and Evaluation Techniques Week 4: Universal Usability “Web For All” User Diversity: Users from different cultures, children, seniors, disabled users, etc. Technological Diversity Strategies for Universal Usability: Assistive Technologies, Multi-Layered User Interface Design, Universal Design. Guidelines to Design User Interfaces for Diverse User Groups Week 5: “Culturalization” and Global Web Sites Web Design that supports users from different cultures: Problems and guidelines. Week 6: Interactive Media Development Process Planning and Management of the Process Team Structures, project charter Week 7: Information Architecture Organizing and presenting the information in an interactive media Site Structure Search Engine Optimization Week 8: Page Structure and Design in Interactive Media Page Elements: Header, Footer, Content Area Page size and Navigation Homepage Elements and Design Week 9: Typography in Interactive Media Type in Web Legibility Typefaces Emphasis Typography and Graphics Editorial Style Week 10: Links, Forms and Applications Week 11: Graphics in Interactive Media Characteristics of Web Graphics Graphic File Formats Colour Theory and Use of Colour in Interactive Media Week 12: Multimedia in Interactive Media Audio and Video in Interactive Media Preparing and Presenting Multimedia: Formats, Players, etc. Week 13: Students Presentation Week 14: Students Presentations |
| Course Learning Outcomes | At the end of the semestre, the students will have the knowledge and ability to evaluate any interactive media by focusing on the experience and potential they provide for the users. The students will also be able to detect the problems in the interface and generate revision ideas for supporting the user experience. |
| Teaching and Learning Methods | Lecture, case studies and heuristics evaluation conducted by the students |
| References |
Krug, S. (2003), Don't Make Me Think! A Common Sense Approach to Web Usability, 2nd Edition, Que. Krug, S. (2009), Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems, New Riders Press. Horton, S. (2009), Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites, Yale University Press. Rızvanoğlu, K. (2009), Herkes için Web: Evrensel Kullanılabilirlik ve Tasarım, Punto Yayınları, İstanbul. http://www.firstmonday.org http://www.alertbox.com http://www.asktog.com http://www.userspots.com |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Introduction. Basic Concepts, Technologies, Applications. |
| 2 | Evolution of Internet and Web Phenomena |
| 3 | User-Centered Design: Interface Design and Usability |
| 4 | Universal Usability “Web For All” |
| 5 | “Culturalization” and Global Web Sites |
| 6 | Interactive Media Development Process |
| 7 | Information Architecture |
| 8 | Page Structure and Design in Interactive Media |
| 9 | Typography in Interactive Media |
| 10 | Links, Forms and Applications |
| 11 | Graphics in Interactive Media |
| 12 | Multimedia in Interactive Media |
Practice Topics
| Week | Weekly Contents |
|---|---|
| 1 | Discussion |
| 2 | Discussion |
| 3 | Case Study |
| 4 | Case Study |
| 5 | Case Study |
| 6 | Case Study |
| 7 | Case Study |
| 8 | Case Study |
| 9 | Case Study |
| 10 | Case Study |
| 11 | Case Study |
| 12 | Case Study |
| 13 | Student Presentations |
| 14 | Student Presentations |
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 0 | 0 |
| Contribution of final exam to overall grade | 1 | 100 |
| Toplam | 1 | 100 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 0 | 0 |
| Presentation | 1 | 100 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 1 | 100 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 2 | 200 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acknowledge strategic thinking and analytical skills required to solve communication problems. | X | ||||
| 2 | Design, implement and manage specific projects in the field of strategic communication. | X | ||||
| 3 | Acknowldge new communication technologies, crisis and risk communication management, persuasion, efficiency in intercultural communication etc. | X | ||||
| 4 | Implements and promotes the professional code of ethics. | X | ||||
| 5 | Realise the correlations between culture, communication and modifications of the organisations. | X | ||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 3 | 42 |
| Working Hours out of Class | 14 | 2 | 28 |
| Presentation | 1 | 12 | 12 |
| Project | 1 | 24 | 24 |
| Total Workload | 106 | ||
| Total Workload / 25 | 4,24 | ||
| Credits ECTS | 4 | ||