Department of Business Administration

Retail Management(G444)

Course Code Course Name Semester Theory Practice Lab Credit ECTS
G444 Retail Management 8 3 0 0 3 5
Prerequisites G342
Admission Requirements G342
Language of Instruction Turkish
Course Type Elective
Course Level Bachelor Degree
Course Instructor(s) Ulun AKTURAN uakturan@gsu.edu.tr (Email)
Assistant
Objective This course aims to teach the fundamental concepts, principles and strategies of retailing management.
Content Week 1. Basic concept in retailing

Week 2. Types of retailers

Week 3. Types of retailers

Week 4. Retail consumption management

Week 5. Retail market strategies

Week 6. Location strategies

Week 7. Site selection strategies

Week 8.Mid-term Exam

Week 9. Information systems and supply chain management organization structure and human resource management

Week 10. Customer relationship management. Merchandise management

Week 11. Pricing strategies

Week 12. Retailing communication mix policies

Week 13. Store management principles

Week 14. Store design principles. Customer services
Course Learning Outcomes . Students will be able to know and synthesize basic concept related to retail management.
2. Students will be able to develop competition strategies in retailing.
3. Students will be able to develop strategies about product, price, distribution and promotion in retailing.
4. Students will be able to make location analyze.
5. Students will be able to make analyzes about customer relationship management.
Teaching and Learning Methods
References ? Levy, Micheal ve Weitz, Barton A. (2004), Retailing Management, McGraw Hill Inc. New York. (Ders Kitabı)
? Karfft, Manfred, Manrala, Murali K. (editors), (2006), Retailing in the 21st Century: Current and Future Trends, Springer, New York.
• Varley R. ve Rafiq M., (2004) Principles of Retail Management, Palgrave Macmillan, UK
? Tek, Ö.B. ve Orel, D.F. (2006), Perakende Pazarlama Yönetimi, 2. Baskı, Birleşik Matbaacılık, İzmir
Print the course contents
Theory Topics
Week Weekly Contents
1 Basic concept in retailing
2 Types of retailers
3 Types of retailers
4 Retail consumption management
5 Retail market strategies
6 Location strategies
7 Site selection strategies
8 Mid-term Exam
9 Information systems and supply chain management organization structure and human resource management
10 Customer relationship management. Merchandise management
11 Pricing strategies
12 Retailing communication mix policies
13 Store management principles
14 Store design principles. Customer services
Practice Topics
Week Weekly Contents
Contribution to Overall Grade
  Number Contribution
Contribution of in-term studies to overall grade 1 50
Contribution of final exam to overall grade 1 50
Toplam 2 100
In-Term Studies
  Number Contribution
Assignments 1 20
Presentation 0 0
Midterm Examinations (including preparation) 1 30
Project 0 0
Laboratory 0 0
Other Applications 0 0
Quiz 0 0
Term Paper/ Project 0 0
Portfolio Study 0 0
Reports 0 0
Learning Diary 0 0
Thesis/ Project 0 0
Seminar 0 0
Other 0 0
Toplam 2 50
No Program Learning Outcomes Contribution
1 2 3 4 5
1 The acquisition of high-level knowledge of the functions of production management and marketing, management, accounting and finance; the skill of using this knowledge. X
2 The acquisition of basic conceptual knowledge about scientific fields related to professional life, such as law, economics, sociology, psychology, social psychology and quantitative methods. X
3 The ability to work effectively in a team; the ability to pass on knowledge to other members of the team. X
4 The competence to use his/her knowledge on the field, to analyze and interpret the data obtained, to identify the problems encountered, to provide appropriate solutions and scientifically defend these solution suggestions when necessary. X
5 The competence to determine the aims and objectives of the company or institution in which he/she is employed by taking into account the needs, the competitive dynamics of the market and by calculating the risks incurred; the ability to engage in entrepreneurship and establish and manage a business. X
6 Awareness of constantly updating his/her professional knowledge and skills; the ability to adapt to change and innovation; the competence to evaluate critically the information he/she has acquired. X
7 Basic knowledge of information and communication technologies required for professional life; the ability to use core office programs at an advanced level; expertise in data processing and report writing in the IT environment. X
8 Ability to follow current information in his/her field in both English and French and to communicate in writing and verbally with stakeholders in both languages. X
9 The ability to conduct researches and studies taking into account the market, dynamics of competition, organizational and global factors and scientific methods; contribute to projects, take responsibility in projects, display competence to make innovative and effective decisions. X
10 Ability to develop strategies, find creative solutions to management problems by building relations with other areas of the social sciences and take the responsibility of these decisions. X
11 Consciousness of taking into account ethical values, when making decisions and being involved in business life. X
12 Awareness of the impact of practices related to his/her field on the global and social dimensions (universality of social rights, social justice, cultural values, environmental problems, sustainability, etc.) and their legal consequences. X
Activities Number Period Total Workload
Class Hours 14 3 42
Working Hours out of Class 12 3 36
Assignments 1 15 15
Presentation 0 0 0
Midterm Examinations (including preparation) 1 15 15
Project 0 0 0
Laboratory 0 0 0
Other Applications 0 0 0
Final Examinations (including preparation) 1 17 17
Quiz 0 0 0
Term Paper/ Project 0 0 0
Portfolio Study 0 0 0
Reports 0 0 0
Learning Diary 0 0 0
Thesis/ Project 0 0 0
Seminar 0 0 0
Other 0 0 0
Total Workload 125
Total Workload / 25 5,00
Credits ECTS 5
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