Strategy, Firms and Markets(ECON454)
| Course Code | Course Name | Semester | Theory | Practice | Lab | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| ECON454 | Strategy, Firms and Markets | 6 | 3 | 0 | 0 | 3 | 4 |
| Prerequisites | |
| Admission Requirements |
| Language of Instruction | French |
| Course Type | Elective |
| Course Level | Bachelor Degree |
| Course Instructor(s) | Bilge ÖZTÜRK GÖKTUNA goktunabilge@gmail.com (Email) |
| Assistant | |
| Objective | The course offers micro-economic and game-theoretic analyses of market structure and performance of industries. |
| Content | This course addresses technology issues, such as innovation, research and development, and the effect of the patent system. The last part is devoted to the role of information and marketing and pricing techniques, such as advertising, durability, warranties, two-part tariffs, nonuniform pricing, bundling and tying, and dealerships. |
| Course Learning Outcomes |
1. Strategic approach to the market 2. Analysis of behaviour of agents 3. Technical formulation of market structures |
| Teaching and Learning Methods | The main models are presented in class. The course places emphasis on the presentation of students and discussion of remaining models on marketing and pricing techniques. |
| References |
Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996 Lipczynski J., Wilson J., Goddard J., Industrial organization: competition, strategy, policy, Prentice Hall/Financial Times, 2005. |
Theory Topics
| Week | Weekly Contents |
|---|---|
| 1 | Week 1. Research and developpement: innovation classifications and innovation and patent races |
| 2 | Week 2. Research and developpement: cooperation in R&D, patents and Licensing |
| 3 | Week 3. Patent law, technical standards and compatibility |
| 4 | Week 4. R&D subsidies and international competition |
| 5 | Week 5. Role of information: principal-agent model |
| 6 | Week 6. Role of information: determination of salary, employment contract |
| 7 | Week 7. Role of information: promotion, managerial incentives and taxation |
| 8 | Week 8. Search theory |
| 9 | Week 9. Pricing techniques |
| 10 | Week 10. Durability |
| 11 | Week 11. Presentation on pricing |
| 12 | Week 12. Presentation on asymetric information |
| 13 | Week 13. Presentation on quality and durability |
| 14 | Week 14. Presentation on techniques of marketing |
Practice Topics
| Week | Weekly Contents |
|---|
Contribution to Overall Grade
| Number | Contribution | |
|---|---|---|
| Contribution of in-term studies to overall grade | 50 | 0 |
| Contribution of final exam to overall grade | 50 | 0 |
| Toplam | 100 | 0 |
In-Term Studies
| Number | Contribution | |
|---|---|---|
| Assignments | 25 | 0 |
| Presentation | 25 | 0 |
| Midterm Examinations (including preparation) | 0 | 0 |
| Project | 0 | 0 |
| Laboratory | 0 | 0 |
| Other Applications | 0 | 0 |
| Quiz | 0 | 0 |
| Term Paper/ Project | 0 | 0 |
| Portfolio Study | 0 | 0 |
| Reports | 0 | 0 |
| Learning Diary | 0 | 0 |
| Thesis/ Project | 0 | 0 |
| Seminar | 0 | 0 |
| Other | 0 | 0 |
| Toplam | 50 | 0 |
| No | Program Learning Outcomes | Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Demonstrate a basic knowledge of different economic theories and main discussions driving current theoretical approaches | |||||
| 2 | Demonstrate ability to use basic qualitative and quantitative methods to asses different economic questions of applied fields | |||||
| 3 | Show a sound understanding of current economic discussions and problems | |||||
| 4 | Have an effective and clear communication in written and oral formats in different public and professional contexts. | |||||
| 5 | Demonstrate basic knowledge of the world economic history and a sound knowledge of the Turkish economic history | |||||
| 7 | Demonstrate knowledge of standard quantitative techniques and empirical models used in economics | |||||
| 8 | Show ability to apply basic economic theory to an applied topic | |||||
| 9 | Show a basic understanding of analytical methods, both theory- and model-based | |||||
| 10 | Show ability to use economic concepts to discuss current economic issues | |||||
| 11 | Reason logically and work analytically | |||||
| 12 | Show awareness on social aspects of the economics in different applied and theoretical fields | |||||
| 13 | Identify appropriate economic models to analyse problems | |||||
| 16 | Show understanding of basic statistical and econometric concepts and ability to apply basic concepts to own empirical work | |||||
| 17 | Demonstrate a sound knowledge of the current economic issues in Turkey and a general knowledge of the issues in the world economy | |||||
| Activities | Number | Period | Total Workload |
|---|---|---|---|
| Class Hours | 14 | 2 | 28 |
| Working Hours out of Class | 14 | 2 | 28 |
| Assignments | 1 | 12 | 12 |
| Presentation | 1 | 12 | 12 |
| Final Examinations (including preparation) | 1 | 12 | 12 |
| Total Workload | 92 | ||
| Total Workload / 25 | 3,68 | ||
| Credits ECTS | 4 | ||